Logos
Part of the rhetorical triangle—involves logical thinking
Ethos
Part of the rhetorical triangle—establishes authority/credibility
Pathos
Part of the rhetorical triangle—evokes a specific emotion to persuade
Allusion
a figure of speech that refers to a literary work (establishes credibility) or to a place, person, or event
Can refer to anything. Can be direct or inferred
Analogy
a comparison between two things for explanation or clarification
Anecdote
telling a story to prove a point
Anthropomorphism
ascribing human qualities to inhuman objects, phenomena, and beings
A form of personification
Anaphora
repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
Antistrophe
Repetition of the same word or phrase at the end of successive clauses
Antithesis
opposition, or contrast of ideas or words in a balanced or parallel construction
ex. “It was the best of times, it was the worst of times”
Asyndeton
lack of conjunctions between coordinate phrases, clauses, or words
Definition/Redefining Terms
making a concept or idea definite, distinct, or clear
Diction
using specific words to achieve your purpose; builds tone
Exemplification
providing an example to prove a point
Hyperbole
exaggerated statements or claims not meant to be taken literally
Hypophora
a question that is immediately followed up with an answer by the author
Juxtaposition
Comparing two things close together (side by side) to create a contrasting effect
Litotes
understatement by denying the contrary of the thing being affirmed
A litotes deliberately makes something sound less intense or extreme than it really is
ex. The weather isn’t terrible (during a hurricane)
Metaphor
making a comparison between two things that aren’t alike but do have something (very important) in common
Metonymy
Substitution of one word for another word, which it suggests
ex. the white house being used to reference the president/government
Oxymoron
apparent paradox achieved by the juxtaposition of words which seem to contradict one another
ex. I must be cruel only to be kind
Paradox
an assertion seemingly opposed to common sense, but that may yet have some truth to it
ex. Less is more
Paralellism
using the same pattern of words to illustrate that ideas have the same level of importance
Polysyntedon
the repetition of conjunctions in a series of coordinate words, phrases, or clauses
Repetition
Words, sounds, and ideas used more than once to enhance rhythm
Rhetorical Question
question that is asked to make a point rather than to elicit an answer; often the answer is already known or obvious
Synecdoche
understanding one thing with another, using a part for the whole, or the whole for the part
A kind of metonymy
ex. put your eyes on me (referring to attention, not just eyes)