Visual Effects and Film Marketing Notes

Flashcards covering key vocabulary and concepts from the lecture notes on visual effects, sound design, and film marketing.

CGI

Computer-generated imagery, used to create realistic images in films.

Visual Effects Supervisor

Creative responsible for achieving VFX for the director and producer.

Sound Design

The creation of sound effects, ADR, foley, and music for film.

Composer

The writer of a score, which is original music written specifically for a film.

Post-Production

The phase of filmmaking that includes editing, sound mixing, and visual effects.

Deliverables

What’s needed for distribution, including contracts, final master, and marketing materials.

Music Clearance

The legal process required to use music in film and television.

Work for Hire

A contract stipulating that the ownership of copyright and publishing may be shared.

Marketing Budgets

Expenses allocated for promoting films in theaters, TV, and social media.

Word of Mouth (WOM)

A marketing strategy that relies on interpersonal communication to generate interest.

Theatrical Trailer

The first key promotional tool to attract audiences to a film, typically around 2.5 minutes long.

Publicity Stunt

An orchestrated media event designed to draw significant attention to a film.

Demographic Marketing

Targeting specific audience niches with tailored marketing strategies.

Theatrical Rentals

The percentage of box-office gross that reaches the distributor.

Negative Cost

The total amount spent on producing and finishing a film.