aice lang genre elements

Advertisement

Purpose: Persuade (primary), Inform (secondary). Uses 1st or 2nd person. Always includes a call to action (buy, vote, etc.). Common features: loaded language, imperative sentences, repetition, and rhetorical devices. May have a slogan or tagline, headings/subheadings.

Review

Purpose: Inform (primary), Persuade or Entertain (secondary). 1st person POV. Begins by establishing credibility. Includes hyperbole, repetition, connotation, rhetoric, figurative language. May have headings/subheadings, pictures, and a rating + recommendation.

Speech

Purpose: Persuade or Inform. 1st person POV (may include 2nd). Includes a title, rhetorical language, repetition, imagery, figurative language, asyndeton/polysyndeton, imperative sentences. Often ends with a call to action.

Email

Purpose: Usually Inform, possibly Persuade. 1st person POV (may include 2nd). Includes To/From lines, subject line, greeting, structured paragraphs, and a closing.

Letter

Purpose: Usually Inform, possibly Persuade. 1st person POV (may include 2nd). Includes a date, recipient's name and address, RE: line, salutation, structured body, and a closing.

Diary/Journal Entry

Purpose: Inform (yourself), Reflect (secondary). Always 1st person. Includes a date. Diary may start with "Dear Diary," but no closing. Informal tone. Uses imagery, repetition, and figurative language. Focused on thoughts/feelings about events.

Blog

Purpose: Usually Persuade, possibly Inform. Any POV. Must include title, blogger's name, and date. Structured with headings/subheadings. Often includes links, icons, and a comment section.

Leaflet/Brochure

Purpose: Usually Persuade, possibly Inform. Any POV. Includes name of business/organization, contact info, headings/subheadings, images, and a call to action.

Article

Purpose: Inform (primary), Persuade (secondary). Usually 3rd person. Has a title, "By (author)", headings/subheadings. Register depends on publication type. Often includes images/captions.

Autobiography/Memoir/Biography

Purpose: Inform (primary), Entertain (secondary). Auto/Memoir = 1st person. Biography = 3rd person. Biographies cover full lives. memoirs focus on specific memories. Chronological structure often used. Uses emotion, reflection, imagery.

Narrative writing (Fiction)

Purpose: Entertain. Any POV. Includes title, characters, setting, plot, theme. May contain conflict, dialogue, flashbacks, foreshadowing. Uses figurative language, tone, mood.

Descriptive Writing

Purpose: Entertain (primary), Describe or Inform (secondary). Usually 3rd person. Strong sensory detail and figurative language. Focus is on vivid imagery, mood, and scene-setting without a plot.

News Story

Purpose: Inform. Usually 3rd person. Includes publication name, title, author, date. Formal/semi-formal tone. Answers Who, What, When, Where, Why, and How.

Editorial

Purpose: Persuade (primary), Inform (secondary). Often 1st person. Focuses on an issue with a clear opinion. Presents arguments and often ends with a call to action or proposed solution.

Essay

Purpose: Persuade or Inform/Explain (depends on prompt). 3rd person preferred (1st may be okay). Structure: hook/thesis, body paragraphs, transitions, conclusion. May compare sides or explain topic deeply.

Travel Writing/Travelogue

Purpose: Inform (primary), Entertain (secondary). 1st person POV, past tense. Informal, conversational tone. Includes sensory detail, cultural experiences, transport, accommodation. Audience-aware.

Investigative Journalism

Purpose: Inform (primary), possibly Entertain. 3rd person. Based on deep research, aims to reveal hidden truths, corruption, or untold stories. May use symbolism, themes, analogies. Often controversial.

Report

Purpose: Inform. Semi-formal or formal. Structured format with headings/subheadings. Includes facts, evidence, sometimes tables/graphs. Bullet points possible. May end with recommendations.

Podcast

Purpose: Entertain (primary), Inform (secondary). 1st person. Includes intro tag (sponsor), music jingle, monologue/dialogue script, outro. Often ends with call to action (e.g., listen again, follow, etc.).