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conditions
different situations
independent variable
variable that is manipulated/changed
dependent variable
the variable that may change in response to manipulations of the independent variable
control group
the group that does not receive the experimental treatment
controlled variables
are kept constant/remain the same
what is the reason for the controlled variable?
to ensure that changes in the DV were REALLY caused by the IV
procedure
what the experimenter must do in order to collect their data
standardized
each step is kept exactly the same
standardized procedure
when each step in a procedure is kept exactly the same for every participant
standardized instructions
the use of the exact same environment/task
Examples of standardized instructions
-Lighting
-Room layout
-Temperature
-Noise
Main features of an experiment
-data is compared from the exp. group or condition with data in the control group to draw conclusions
-IVs and DVs
-controlled variables
-standardized procedure/instructions so that all participants have the same experience and so that the study can be replicated
laboratory
any setting over which the experimenter has a high level of control
Does working in a lab setting allow the researches to control many variables?
Yes
validity
the extent to which the researcher si measuring what they think they are measuring and the extent to which the findings are useful and meaningful.
Is it valid?
Did it measure what it claimed it was going to?
ecological validity
the extent to which behaviour that participants demonstrate during research relates to how they would behave in their real lives.
some cases with low ecological validity
-Milgram
-Perry et al.
-Pozzulo et al.
-Dement & Kleitman
some cases with high ecological validity
-Piliavin
-Fagen et al.
Weakness of a lab experiement
-Low in ecological validity
-Validity may be affected by demand characteristics
Flip for a Fact!
Results of lab experients sgould only be generalized to every day life with caution because when people are in a real-life setting, they may behave differently
demand characteristics
cues in the set-up of the experiment, including how the researcher speaks and behaves, that provides clues about the aims and/or hypotheses of the study
Flip For a Fact!
if participants are affected by demand chracteristics, they may act in a way they feel the researches want them to, rather than they normally would (DECREASED VALIDITY)
reliabilty
consistency of measurement
Is it reliable?
Will my Results be Replicated if I Repeat the experiment? (Three R'S)
strengths of lab experiment
-high reliability
-high control of extraneous variables
-should be more ethical because participants know they are taking apart in research (this is NOT always true because Milgram..!)
highly standardized
all participants within each group/condition have the same experience as each other
ethics
a system of moral principles
Flip for a Fact!
Usually in lab experiemnts:
-Participants hvae given consent and right to withdraw
-Know they are taking part in research
-Researches are able to debrief following any deception
What do ethical guidelines help to ensure?
That participants are treated with respect and that they leave the research setting in the same psychological state as they were in when they arrived
field experiment
experiment that is done in a real world seeting/natural environment
Flip for a Fact!
The natural environment of a field experiment means that there may be uncontrolled variables both within and between groups/conditions
case that was a field experiment
-Piliavin et al.
weakness of field experiments
-less control of variables
-uncontrolled, situational variables make it hard to draw firm conclusions
-limited ability to completely standardize procedures
-difficult to test reliability
-usually unethical
strengths of a field experiment
- higher ecological validity
-decreased risk of demand characteristics
-more generalisible to other situations
Why are field experiments usually unethical?
-Participants don't know they are taking part in research
-Consent cannot be sought
-No right to withdraw
-Can lead to psychological harm
-Deception
strength of control groups/conditions
when making comparisons between data obtained in the different conditions, the control group provides a baseline to which the data from the experimental group can be compared
what do control groups allow researchers to ensure?
allows them to cofirm that that the results of their study are due to the manipulation of the IV
examples of cases that were lab experiments
-bandura et al.
-pozzulo et al.
independent measures design
participants are put into two or more different groups, relating to the levels of the IV
examples of cases that used the independent measures design
-andrade
-holzel
random allocation
when researcher are able to randomly allocate participants into either the exp. or control group
what is a way that researchers can radnomly allocate participants?
-they assign each participant a numner
-then, they use a random number generator to select participants for the 2 or more groups
particpant variables
when members of one group all share some common characteristics
examples of participant variables
-gender
-age
-level of intellignece/empathy
Flip for a Fact!
When you have participant variables, it is impossible to know whether the differences in the DV result from the manipulation of the IV or the participant variables
strengths of random allocation
increases validity
repeated measures design
when the same group of participants provide data relating to both levels of the IV; they act as their own control group
Flip for a Fact!
when the repeated measures design is used, participant variables cannot affect the validity of the data as every participant takes part in both the exp and control conditions
weaknesses of repeated measures design
-demand characteristics
-order effects
-decreases validity
what happens if a participant catches on the cues of an aim?
they will consciously or unconsciously, change their behavior in reponse to these cues and this reduces the spontaneity of their behavior, meaning they may not behave as they usually would
why would a participant not behave as they usually would when they catch on to the demand characteristics?
because they want to be please the experimenrer or behave in ways that they think are expcted of them
practice effect
a type of order effect in which people's performance improves over time because they become practiced at the dependent measure (not because of the manipulation or treatment)
fatigue effect
deterioration in participant performance with repeated testing
effects of practice effect
-increased motivation
-boredom
-tiredness
-strain of concentrating in the first condition
Counterbalancing
A method of controlling for order effects in a repeated measure design by either including all orders of treatment or by randomly determining the order for each subject
how can researchers reduce the impact of orders effect?
they can leave a significant time period between first and second conditions
how do researchers implement counterbalancing?
participants are put into one of two groups: group one does the experimental condition first and then the control condition, and group two does the control condition first and then the experimental condition.
what is the matched pairs design?
when each participant in the expiremental group will be matched with a participant in the control group on a number of revelant facts. this means for every participant in the exp group, the control group will contain a person who is very similar to them on key variables that might have otherwise affected the DV.
randomised control trials
a special type of experiment that uses various techniques to increase validity and they, in which participants might be randomly assigned to either an exp or control group
why do experimenters use a placebo?
to know whether the positive effect of a new drug is due to the drug itself or expectancy effects
expectancy effects
when particpants expect their symptoms to improve once they begin the new course of treatment
how do researchers reduce expectancy effects?
using placebo treatment
how do researchers implement the placebo effect?
1. participants in the control group receive a treatment that is administered in exactly the same way as the real treatments
2. in the case of oray administered tablets, the tablets look, smell, and taste like the real drug but has no active ingridients
3. parts. do not know whether they have received the real drug or the placebo
single-blind design
when participants do not know whether they are in the experimental(drug) or control(placebo) group
double-blind design
when neither the participant nor the researcher knows if they are in the control or experimental group
placebo effect
improvement resulting from the mere expectation of improvement
triple-blind design
when the person analysing the data, researcher, and participant are unaware if someone is in the control or experimental group
strengths of RCTs
-reduces experimenter bias
-reduces demand characteristics
-assessment of participant remains objective
-high reliability
-can be tested for inter-rater reliability
-all participants are treated the same way
weakness of RCTs
-valid, informed consent is not possible
participants assigned to the control group do not hace access to treatments that could significantly improve their quality of life
self-reports
a method of research where the participant responds to either open or
closed questions.
examples of self-reports
-questionnaires
-interviews
closed questions
offer a fixed choice of answers
likert scale
when the part. can circle or tick the response to show that the extent to which they agree with a statment
rating scale
a numerical value is assigned to specific behavior that is listed in the scale
contingency questions
questions that depend on the answers to previous questions
dichotomous questions
These are open ended questions that require a "yes" or "no" response.
forced choice
a scale that a participant is 'forced' to make a response to express an opinion. (cannot answer neutral)
what do fixed-choice questionnaires produce?
quantitaive data, which allows objective comparisons to be made between people (this may lack validity though as fixed responses may not match watch a participant wants to say)
open questions
questions that usually start with "why" and "how" and allow parts. to express their opinion more freely. they encourage parts. to give detailed, qualitative answers.
how is data provided from open questions called
it is described as rich because it allows the researcher to understand the complexity of the issues they are asking about. this is because parts. are able to explorethe reasons behind their initial thoughts and feelins in greater depth.
Flip for a Fact!
Open-ended questions also allow the researcher to understand the diversity of an issue as the answers provided by the participants may be very different from one another.
advantages of closed questions
-data is quantitative, so it can be categorised and counted
-can be analyzed using measures of a central tendency and displaed visually using graphs and charts
-fixed/forced-choice rating scales do not allow parts. to avoid answering questions
disadvantages of closed questions
-limited choices reduces validity
-fixed range of answers means parts. cannot freely express their opinions
-their views may not fit with the fixed-choice answers
advantages of open questions
-qualitative data so it is rich and
-gives deeper insight
disavantages of open quesrions
-data can be harder to analyze
-due to their huge amount of data, analysis can be time-consuming
-subjective
-data may be interpreted differently, decreasing reliability
what to avoid when creating questionnaires
-double barrelled questions
-ambiguous (unclear) questions
-techinical terms that are not understandable
-emotive language
advantages of questionnaires
-relatively quick/easy to obtain the views of a large number of participants
-results may be representative
-parts. may be less likely to give socially desirable answers because they are not answering face-toface
disadvantages of questionnaires
-parts. may be less willing to elaborate fully on answers to open questions when writing
-limiting the depth of data collected
-parts. may still give socially desirable answers
postal questionnaires
questionnaires that are posted out to the sample
advantages of postal questionnaires
-relatively quick and easy to obtain the views parts.
-representative results
-can be posted anywhere in the world
-location is not an issue
disadvantages of postal questionnaires
-return rate is low due to effort of sending them back
-parts. may not have motivation to do them/send them back
-expensive to post
interviews
when the researcher speaks directly to the individual participant, asks them questions, and records their responses
Flip for a Fact!
interviews are generally done on smaller # of parts. bc they are far more time-consuming to conduct
how can interviews be conducted?
face-to-face or by telephone
Flip for a fact!
interviews can ask both open and closed questions, but are more likely to ask open questions as people are often willing to speak in greater depth about a topic than they are to write about it in a questionnaire
structured interviews
h e researcher has a pre-determined, fixed list of questions; all participants are asked the same questions, in the same order.
unstructured interviews
-The main topics are pre-determined.
-There will be a research question that steers the direction of the interview; the interviewer does not follow a set list of questions.
-Questions are based on whatever the participant chooses to talk about.
semi-structured interviews
-The researcher has a number of
key questions that guide the
interview, but they can be asked in any order and the interviewer may introduce new questions based on what the participant
says.
-The interviewer is also able to ask follow-up questions to clarify
anything that the participant has said and to probe more deeply into interesting or unexpected areas.
-Some of the questions will be the same for each participant but not all.
advantages of interviews
-greater opportunity to gather rich, in-depth data
-semi or unstructured interviews allow a good insight into the area they are researching
-face to face interviews allow researchers to gather info about non-verbal communication
-increases validity because cues about the person's emotional state and how comfy they are with the interview