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Tone
The mood implied by an author word choice and the way the text can make a reader feel. The tone can evoke a number of emotions and perspective. Ex. formal, informal, optimistic, assertive, encouraging, playful, objective, emotional, etc
Diction
Writers word choice to convey a message or establish a particular writing style. 4 levels of diction; formal, informal, colloquial, or slang
Syntax
The way words and phrases are arranged to form sentences
Allusion
A figure of speech which makes brief, even casual reference to a historical or literary figure event or object to create a resonance in the reader or to apply a symbolic meaning. Often religious or historical
Imagery
Uses common figures of speech such as simile, metaphor, onomatopoeia, personification and others in order to convey feelings that cannot be perceived through the written word. Language that appeals to the senses
Paradox
Two opposite things and seems impossible or untrue but actually is possible or true. A self contradictory statement or scenario that challenges conventional thinking
Irony
When something said or done is in contrast to reality or what is expected
Subordination
Uses conjunctions to connect one dependent clause to an independent clause, creating a complex sentence. One idea carries more weight than the other
Coordination
Uses conjunctions to connect two sentences with roughly equal ideas. Both ideas carry approximately equal weight
Repetition
Repeating certain words or phrases in a word. Helps the author create memorable text or emphasise the importance of a concept or idea
Parallelism
Parallel structure or balanced sentences. Sentence structure which places equal grammatical constructions near each other or repeats identical grammatical patterns. Used to add emphasis, organization, or sometimes pacing to writing
Chiasmus
When the same words are used twice in succession, but the second time the order of the words is reversed. ABBA structure
Anaphora
Repetition of a word, phrase, or clause at the beginning of two or more sentences of clauses in a row. This is a deliberate form of repetition and helps make the writer's point more coherent. The deliberate repetition of a word or phrase at the beginning of a clause to achieve an artistic effect
Antithesis
Two opposite or contrasting words, phrases, clauses, or even ideas with parallel structure
Epistrophe
The deliberate repetition of a word or phrase at the end of a clause to achieve an statistic effect
Symploce
Anaphora + epistrophe = symploce
Figurative language
Use of words in a way that deviate from the conventional order and meaning in order to convey a complicated meaning, colorful writing, clarity, or evocative comparison
Pathos
Appeal to emotion. To persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel
Ethos
Appeal to ethics
Logos
Appeal to logic. To persuade an audience by logical thought, fact, and rationality
Exigence
The pressing issue, problem, or situation that motivates someone to write something or to use speech persuasively. Like a catalyst.
Cumulative sentence
When the writer begins with an independent clause, then adds subordinate elements that accumulate details about the person, place, event, or idea
Periodic sentence
The opposite construction of a cumulative sentence. When the main idea is not completed until the end of the sentence. The writer begins with subordinate elements and postpones the main clause
Inverted sentence structure
Subject comes after the verb. Inverted sentences are meant to sound awkward. They can highlight a speaker's argument or emphasize a thought by throwing off the readers rhythm.
Rhetorical question
A question that doesn't expect an answer. Rhetorical questions are often used as a part of an argument and to make the reader of listener question there views as the speaker points out some perceived issue or contradiction
Hypophora
Consists of two parts: the first is the question asked by the speaker, and the second is the speaker's response to their own question
Apophasis
Rhetorical device wherein the speaker or writer berings up a subject by either denying it or anything that it should be brought up. Rhetorical relative of irony
Loaded language
Rhetoric used to influence an audience by using words and phrases with strong connotations associated with them in order to invoke an emotional response and/or exploit stereotypes
Kairos
In classical rhetoric, it refers to the opportune time and place. Right or appropriate time to say or do the right or appropriate thing
Zeugma
When you use a word in a sentence once while conveying the two different meanings at the same time. Sometimes the word is literal in one part of the sentence but figurative in another. Sometimes it's just two completely different meanings for the word. Will either confuse the reader or inspire them to think more deeply
Anadiplosis
Writer or speaker uses a word near the end of the clause and then repeats that word to begin the next clause