Unit 2 - Cognition

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What is perceptual adaptation?

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What is perceptual adaptation?

The brain’s ability to adjust to altered sensory environments

EX: If you wear glasses that flip your vision upside down, your brain will eventually adapt, making the world appear “normal” again.

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What is apparent motion?

It is the perception of movement when there’s none.

EX: Lights flashing off and on again, making an illusion that something movement.

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What are the three types of apparent motion?

Stroboscopic Movement, Phi Phenomenon, and Autokinetic Effect.

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What is stroboscopic movement?

When still images are shown in rapid succession that appear to move. It’s exactly like a flipbook.

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What is the phi phenomenon?

Lights blinking on and off in sequence, creating the illusion of movement.

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What is the autokinetic effect?

A stationary point of light appears to move in a dark room because of minor eye movements.

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What are perceptual constancies?

Recognizing objects as constant despite changes in lighting, distance, or angle.

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What are the three types of constancies?

Color, shape, and size.

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What is color constancy?

When we perceive colors as the same even when lighting changes.

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What is shape constancy?

When objects maintain the same shape despite changes in viewpoint.

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What is size constancy?

An object appears the same size even as it moves closer or farther away.

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What is relative size?

Objects that appear smaller are perceived as farther away.

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What is interposition?

When one object overlaps another, it’s perceived as closer.

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What is texture gradient?

Objects with finer details are seen as closer.

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What is relative clarity?

Hazy or blurry objects seem farther away than clearer objects.

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What is linear perspective?

Parallel lines appear to converge in the distance, like railroad tracks.

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What is retinal disparity?

The difference between images in the left and right eyes; the brain uses this difference to calculate depth.

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What is convergence?

As objects get closer, our eyes turn inward.

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What are the ONLY binocular cues?

Convergence & Retinal disparity.

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What is gestalt psychology?

A type of psychology that organizes stimuli into coherent groups.

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What are the “coherent” groups according to Gestalt Psychology? DEFINE THEM ALL!

Proximity - We group nearby objects together
Similarity - We group similar-looking things
Closure - We fill in gaps to see a complete object

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22

What are executive functions?

High-level mental processes that help us plan, prioritize, and control impulses.

EX: Studying for a test instead of playing video games shows strong executive function.

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What part of the brain would mostly be in control of executive functions?

The frontal lobe, specifically the prefrontal cortex.

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What is creativity?

The ability to come up with novel and valuable ideas.

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What are the two types of creative thinking?

Divergent thinking & Convergent thinking.

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What is divergent thinking?

Generating multiple solutions to a problem.

EX: Brainstorming different uses for a paperclip.

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What is convergent thinking?

Narrowing down options to find the single best solution.

EX: Solving a riddle.

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What does problem-solving usually require we humans do?

It requires us to break free from mental sets and functional fixedness.

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What is a mental set?

Using the same solutions that worked before on a problem, even if they’re not effective now.

EX: Trying the same method to solve a puzzle instead of exploring new strategies.

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What is gambler’s fallacy?

Believing that past events affect future outcomes.

EX: Thinking a coin flip is “due” to land heads after several tails.

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What is the Sunk-Cost Fallacy?

Sticking with a bad choice because you’ve already invested time, money, or effort.


EX: Continuing a boring movie because you paid for the ticket.

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Why are fallacies often bad for decision-making?

It is because they can cloud our judgement.

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How are our decisions shaped in the world when we hear new information?

They are shaped by logic and how the information is presented.

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What are the two ways that information is presented to us?

Through priming and framing.

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What is priming?

It is when exposure to one thing influences your response to another.

EX: Seeing positive words like “happy” might make you more generous.

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What is framing?

It is when new informatoin is worded in a particular way that affects our choices.

EX: People are more likely to choose a surgery with a “90% success rate” than one with a “10% failure rate,” even though the outcomes are the same.

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What are heuristics?

The ability to make quick decisions.

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What is a representative heuristic?

It represents the environment around us and leads us to think of prototypes.

EX: Assuming someone wearing glasses is more likely to be a librarian than a football player.

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What is an availability heuristic?

It is when we judge the likelihood of an event based on how easily examples come to mind.


EX: Thinking plane crashes are more common after seeing one on the news.

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Why is it bad to rely on heuristics?

It is beacuse they are prone to mistakes.

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What are the three most common ways we solve problems?

Through algorithms, heuristics, and insights.

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What are Algorithms?

Step by step solutions that guarantee a solution. It is slow.

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What are insights?

The sudden realization of solution.

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What is a schema?

A mental framework that organizes and interprets information.

EX: You might have a schema for what a "restaurant" experience looks like: entering, ordering, eating, and paying.

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What is a prototype?

The picture you imagine after thinking about a concept.

EX: When you think of a “bird,” you’re probably picturing a robin or a sparrow--not an ostrich.

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Why do we use prototypes?

We use them to categorize and understand the world quickly.

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What are concepts?

A mental grouping of similar things.

EX: The idea of “fruit” includes apples, bananas, and oranges.

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What is metacognition?

It involves the thinking about our thinking.

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What is cognition?

The mental processes involved in acquiring, processing, storing, and using information.

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What are the two types of implicit memories?

Procedural Memories & Conditioned Memories.

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What are the two types of explicity memories?

Episodic Memories & Semantic Memories.

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What are episodic memories?

Things that have happened to you or have been a part of.


EX: Like an episode of your life. What would be the context of the episodes?

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What are semantic memories?

The most common memory that stores information about facts, concepts, and general knowledge about the world.


EX: The memory of facts, knowledge, information, and stuff we learn from school.

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What are procedural memories?

Knowing what to do off the top of your head (like being able to ride a bike without recalling the steps)


EX: Riding a bike, playing a musical instrument.

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What are conditioned memories?

Associating things with memories.


EX: Opening a certain cabinet for your dog and he gets all excited.

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What are implicit (non-declarative) memories?

Our reaction to a place, event, or procedure. We know them, but not necessarily how we learned about the place.

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What are explicit (declarative) memories?

It is something you do. You’re able to say what you did and why.

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What are the three ways to expand/strengthen your short term memory?

Chunking, Mnemonic devices, and rehearsal.

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What is chunking?

Organizing items into familiar, management units.

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What are Mnemonic Devices?

Memory tools to help retain information and expand STM.

EX: Never Eat Soggy Waffles for cardinal direction.

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What is rehearsal?

The ability to retain information through speech or continuing it over and over again.

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What are the two types of rehearsal?

Maintenance Rehearsal & Elaborative Rehearsal.

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What is maintenance rehearsal?

The ability to memorize things for short periods. It’s doing the bare minimum.

EX: Repeating flashcards in your head.

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What is elaborative rehearsal?

Attaching a deeper meaning to things to retain it for long periods.


EX: Assigning a number to when your first child was born.

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What is sensory memory?

A split-second holding tank for ALL sensory information (your 5 senses)

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What are the two types of sensory memory?

Echoic and Iconic memory.

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What is echoic memory?

A memory for audio stimuli that is quickly fading.

EX: Hearing your parents and then being able to recite it

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What is iconic memory?

A memory for visual stimuli that is quickly fading away


EX: Immediately looking at words.

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69

What is recall?

Retrieving the information from your memory.

EX: Fill-in-the-blank tests.

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What is recognition?

Identifing the largest possible targets.


EX: Multiple-choice answers.

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71

What is the three-step process for memory?

Encoding, Storage, and Retrieval.

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What is encoding?

Processing information into the memory system.

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What is storage?

The retention of encoded material over time.

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What is retrieval?

The process of getting the information out of memory storage.

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REMEMBER, failure can happen at (some/all) stages of memory.

ALL

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76

What are the ways we encode information? (hint: 3 types) Define them…

Visual Encoding - Using our eyes
Acoustic Encoding - Using our ears. Works well with words.
Semantic Encoding - Assigning meaning to information to help retain it.

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77

In terms of sensory memory, how long can you retain visual & auditory stimuli?

Visual - 0.5 seconds
Auditory - 2.5 seconds

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78

In terms of short term,memory, how long can you retain new information AND how much can you remember (number)?

30 seconds.

You can remember 5-9 things.

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