Rhetorical Appeals Flashcards

Flashcards about rhetorical appeals, including ethos, logos, and pathos, with definitions and examples.

What are the three rhetorical appeals?

Ethos, logos, and pathos; Effective rhetoric considers all three, though rarely equally.

What does ethos relate to?

Morals and trustworthiness.

What elements make up ethos?

Expertise, knowledge, experience, and sincerity that give the audience a reason to listen.

How does a person show ethos?

Demonstrates trustworthiness, credibility, and emphasizes shared values.

What is automatic ethos?

A speaker's reputation that immediately establishes credibility; Establishing credibility through reasonable and thoughtful statements.

How is ethos built?

Explaining credentials, background, and emphasizing shared values.

What does pathos appeal to?

Appeals to feelings/emotions, values, desires, hopes, fears, and prejudices.

What tools are used in pathos?

Figurative language, personal anecdotes, and vivid images.

How can an effective argument be made?

The combination of ethos, logos, and pathos to create an effective argument.

What elements make up logos?

Clear main idea with details, examples, facts, statistics, or expert testimony used as support.

What does a person appeal to when showing logos?

Present clear rational ideas.

What is an example of how logos is shown?

Charts and graphs.

What does 'conceding and refuting' mean?

To anticipate objections or opposing views (aka counter claim).

What is one way to appeal to logos?

Acknowledging a counterargument.

What is the process of acknowledging a counterargument?

Agree that an opposing argument may be true or reasonable, but then deny the validity of the argument.