The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
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E.g. In the speech where Susan B. Anthony's is advocating for women to have the right to vote, she said, "It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union. And we formed it, not to give the blessings of liberty, but to secure them; not to the half of ourselves and the half of our posterity, but to the whole people - women as well as men.”