assess employee progress towards defined objectives
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Define personal brand
The **conscious** and **intentional** effort od individuals to create and influence public perception by position themselves as authorities in their industries, elevating their credibility, and differentiating themselves from the competition, to ultimately **advance their careers**, increase their circles of **influence** and have a larger impact
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List the elements of a personal brand
Cluster of ideas and expectations that come to people’s minds when they think of you:
•What you stand for
•Your beliefs, values, knowledge and passion
•Makes you unique and memorable
•Makes you a valued asset to the organization
•Defines how people view and relate to you
•Frames people’s perceptions of your role & effectiveness
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Explain how a strong personal brand can increase professional competitiveness.
If you are trusted, decision makers may be more receptive to your ideas
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Describe the concept of brand clarity
How close your internal brand (how you think about yourself) and you external brand (how others think of you) align
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Identify what makes a personal brand credible.
Competence
Trustworthiness
Passion
Tenacity
Objectivity
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Cite strategies for transforming one’s personal brand.
•Value of resources you offer to an organization
→identify resources most valued by the org and develop them
\ •Scarcity of resources
→highly valued and scare resources
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List strategies you can use to influence others
1. Establishing credibility 2. Framing goals to identify a common ground 3. Reinforce one’s position with compelling and vivid evidence 4. Connect emotionally with audience