Audience
listener, viewer, reader of text
concession
acknowledgement that an opposing argument may be true or reasonable
connotation
meanings or associations that readers have with a word, beyond dictionary definition
context
circumstances, atmosphere, attitudes, events surrounding a text
counter argument
opposing argument to the one the writer is putting forward
ethos
greek for character
ethos
appeal to this demonstrates that a person is credible and trustworthy to speak on a given topic
logos
greek for embodied thought
logos
appeal to this offers clear rational ideas and uses specific details, examples and facts
context
circumstances, atmosphere, attitudes, events surrounding a text
counter argument
opposing argument to the one the writer is putting forward
occasion
time and place a speech is given it a piece is written
ethos
appeal to this demonstrates that a person is credible and trustworthy to speak on a given topic
Audience
listener, viewer, reader of text
concession
acknowledgement that an opposing argument may be true or reasonable
connotation
meanings or associations that readers have with a word, beyond dictionary definition
propaganda
spread of ideas or information to further a cause
purpose
goal the speaker wants to achieve
refutation
denial of the validity of an opposing argument
rhetoric
art of finding ways to persuade an audience
rhetorical appeals
techniques used to persuade an audience by emphasizing what they find most important (ethos pathos logos)
rhetorical triangle
diagram that illustrates the interrelationship between the speaker audience and subject in analyzing a text (aristotelian)
SOAPS
elements that makes up a rhetorical situation acronym
speaker
the person or group that creates a text
text
any cultural product that can be read