9 Fieldsof application for motivation and emotion: health, education, organizations and other areas.
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Fieldsof application for motivation and emotion: health, education, organizations and other areas.
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4 Terms
1
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Advertising is a form of
communication
2
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primary goal of advertising
influence attitudes toward certain products or ideas.
3
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How can an object become a goal
must stimulate both the initiation & direction of action
essential to create needs linked to primary & secondary motivations
4
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What are the primary motives most commonly associated with advertising?
Sexual motivation
Note 
Flashcards (23)