IB Digital Society - Paper 1 - Section 3: Content (3.5: Media)

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Key terms for Topic 3.5: Media for the IB Digital Society course

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15 Terms

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Digital media

Information (such as video, audio, images and other content) which is consumed online. Additionally, information can also be created, encoded and stored before sharing.

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Types of digital media

  • Web pages

  • Blogs

  • Podcasts

  • Wikis

  • Social media.

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Deepfake

Synthetic media created with the use of deep learning and/or artificial intelligence.

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Fake News

False or misleading information presented as news.

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Characteristics of digital media: Interactivity

  • Media is more engaging due to interactive media in web design, which could potentially motivate users to revisit web pages, post comments and make recommendations to friends.

  • Digital media allows users to respond and interact with content.

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Characteristics of digital media: Non-linear or Hypertextuality

Webpages use hyperlinks, which allows users to click and visit pages, giving them the option to navigate media how they want and in any order.

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Characteristics of digital media: Convergence of digital media

  • Users now communicate using more than one form of digital media at once.

  • Examples: calls now feature voice and live video.

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Virtual Reality (VR)

  • A simulation that provides a completely immersive environment for the user.

  • Example: Zimmer Biomet - a dental technology provider. Created a virtual dental lab to exhibit their equipment to prospective clients.

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Augmented Reality (AR)

  • A digital content is overlaid on real world elements or experiences.

  • Example: filters on Snapchat or similar apps.

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Mixed Reality (MR)

A blending of the real world with the digital world to create new experiences.

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Digital media dilemmas: Misinformation

False or inaccurate information that is mistakenly or negligently created or spread. The intent is not to deceive.

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Digital media dilemmas: Disinformation

False information deliberately created and spread. The intent is to influence public opinion or block the truth.

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Digital media dilemmas: Intellectual Property (IP)

  • Outcome of thought or intellectual effort which can range from a new invention to designs or brand names. 

  • Intellectual property is also the term used to refer to the legal protection of said creation.

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Digital media dilemmas: Copyright

Legal protection for creators of literary and artistic works (books, music, paintings, films and computer programs), which may also be digital.

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Digital media dilemmas: Copyleft

Owners of original work allow others to use their copyrighted property freely under specific conditions.