IB Digital Society - Paper 1 - Section 3: Content (3.5: Media)

Key terms for Topic 3.5: Media for the IB Digital Society course

Digital media

Digital media

Information (such as video, audio, images and other content) which is consumed online. Additionally, information can also be created, encoded and stored before sharing.

Types of digital media

• Web pages

• Blogs

• Podcasts

• Wikis

• Social media.

Deepfake

Synthetic media created with the use of deep learning and/or artificial intelligence.

Fake News

False or misleading information presented as news.

Characteristics of digital media: Interactivity

• Media is more engaging due to interactive media in web design, which could potentially motivate users to revisit web pages, post comments and make recommendations to friends.

• Digital media allows users to respond and interact with content.

Characteristics of digital media: Non-linear or Hypertextuality

Webpages use hyperlinks, which allows users to click and visit pages, giving them the option to navigate media how they want and in any order.

Characteristics of digital media: Convergence of digital media

• Users now communicate using more than one form of digital media at once.

• Examples: calls now feature voice and live video.

Virtual Reality (VR)

• A simulation that provides a completely immersive environment for the user.

• Example: Zimmer Biomet - a dental technology provider. Created a virtual dental lab to exhibit their equipment to prospective clients.

Augmented Reality (AR)

• A digital content is overlaid on real world elements or experiences.

• Example: filters on Snapchat or similar apps.

Mixed Reality (MR)

A blending of the real world with the digital world to create new experiences.

Digital media dilemmas: Misinformation

False or inaccurate information that is mistakenly or negligently created or spread. The intent is not to deceive.

Digital media dilemmas: Disinformation

False information deliberately created and spread. The intent is to influence public opinion or block the truth.

Digital media dilemmas: Intellectual Property (IP)

• Outcome of thought or intellectual effort which can range from a new invention to designs or brand names. 

• Intellectual property is also the term used to refer to the legal protection of said creation.

Digital media dilemmas: Copyright

Legal protection for creators of literary and artistic works (books, music, paintings, films and computer programs), which may also be digital.

Digital media dilemmas: Copyleft

Owners of original work allow others to use their copyrighted property freely under specific conditions.