ISM - Building an Insights Engine-Karteikarten | Quizlet

What is the purpose of Unilever's Consumer and Market Insights (CMI) group?

To inspire transformational action by synthesizing data into insights that drive customer-centric business growth

What differentiates high-performing companies in customer-centricity?

Their ability to integrate data, generate actionable insights, and align insights teams with strategic decision-making

Why is storytelling important in insights communication?

Storytelling transforms data into compelling narratives, improving understanding and strategic alignment

How does Unilever integrate insights into its organization?

Insights teams collaborate across functions, participate in strategic planning, and maintain independence for objectivity

What role does experimentation play in Unilever's strategy?

Experimentation fosters innovation through programs like the Foundry and Shark Tank for new technology and concepts

How does Unilever use customer interaction for insights?

Programs like "People Voice" allow employees to engage with customers, capturing insights that inform product and marketing strategies

What cultural traits drive Unilever's insights engine success?

A whole-brain mindset, collaborative orientation, and a focus on both creative and analytical thinking

What is the ultimate goal of Unilever's insights engine?

To ensure every function focuses on understanding and meeting customer needs, driving customer-centric growth