less impactful advertisement

marketing tactics=>One major reason is the increasing awareness of marketing tactics. With widespread access to information, people have become more skeptical of exaggerated claims made in commercials.

• các chiến thuật tiếp thị – cách mà doanh nghiệp dùng để thu hút người mua.

• tactics = chiến thuật (như chiến thuật trong game)

manipulative techniques =>Many are now capable of identifying manipulative techniques, such as emotional triggers or celebrity endorsements, and thus make more rational decisions.

các yếu tố kích thích/thao túng cảm xúc, như tình cảm gia đình, nỗi sợ hãi, sự đồng cảm...

trigger = cò súng/kích hoạt

celebrity endorsements=>Many are now capable of identifying manipulative techniques, such as emotional triggers or celebrity endorsements, and thus make more rational decisions.

• việc người nổi tiếng quảng bá cho sản phẩm.

• endorse = ủng hộ

glossy advertisements =>Instead of being persuaded by glossy advertisements, they prioritize authentic user experiences and transparent feedback from other customers.

quảng cáo hào nhoáng, bóng bẩy (về hình ảnh, âm thanh, màu sắc,...)

swayed by=>When people are less swayed by superficial ads, companies are compelled to invest more in research and development to meet actual customer needs.

bị ảnh hưởng, bị lung lay bởi cái gì đó.

impulsive spending =>Being less influenced by persuasive advertising helps individuals avoid impulsive spending and make choices that are more aligned with their values, such as sustainability or ethical production.

việc mua sắm bốc đồng, không có kế hoạch.

peer-based reviews =>In conclusion, the declining impact of advertising on consumer behavior stems from greater awareness and reliance on peer-based reviews.

đánh giá từ người dùng khác (bạn bè, cộng đồng mạng...) thay vì từ chuyên gia hay quảng cáo.

aligned with=>Being less influenced by persuasive advertising helps individuals avoid impulsive spending and make choices that are more aligned with their values, such as sustainability or ethical production.

phù hợp với, thống nhất với (giá trị, mục tiêu, suy nghĩ,...)

align = xếp thẳng hàng → đồng nhất.

exaggerated the benefits =>Many advertisements have exaggerated the benefits of products, leading to unrealistic expectations and disappointment

phóng đại lợi ích

desensitisation/ˌdiːˌsen.sɪ.taɪˈzeɪ.ʃən/ =>With the proliferation of digital platforms, people are constantly bombarded with promotional content, which has led to a certain level of desensitisation.

• sự chai lì cảm xúc, mất cảm giác (do thấy quá nhiều)

• Cách nhớ: de- = mất, sens = cảm giác → mất cảm xúc dần dần.

discussion forums =>Today’s consumers are more likely to consult YouTube reviews, discussion forums, or product ratings before making a purchase.

diễn đàn thảo luận (như Reddit, Quora)

disruptive nature =>The disruptive nature of online pop-up ads has made many users install ad-blocking software.

bản chất gây gián đoạn (khiến người ta khó chịu hoặc thay đổi thói quen

face backlash =>Companies that manipulate customer data through targeted ads may face backlash from the public.

đối mặt với phản ứng dữ dội, chỉ trích từ công chúng

exploitation =>. From my perspective, this is undoubtedly a positive development, as it promotes more informed decision-making and protects consumers from exploitation.

sự bóc lột / lợi dụng

authentic product evaluations =>One major reason behind the declining impact of advertising is the increasing reliance on digital platforms for authentic product evaluations

các đánh giá sản phẩm đáng tin cậy, thực tế

e-commerce =>With the proliferation of e-commerce, consumers now have access to a vast array of customer reviews, images, and ratings that offer real-world insights into a product’s performance.

thương mại điện tử

verify purchase =>Many platforms even verify purchases to ensure credibility, making these reviews significantly more trustworthy than traditional advertisements, which often present an idealised version of the product

(v) xác minh đơn hàng hoặc giao dịch

empowers =>This change is a positive step forward, as it empowers individuals to make better-informed decisions and fosters a more conscious, thoughtful consumer culture.

(v) trao quyền, giúp ai đó tự chủ

erode public trust=> Such discrepancies between advertisement and reality have eroded public trust in commercial messaging.

(v) làm xói mòn niềm tin của công chúng