CSUN Interview Questions - Concepts

Training for how to think and speak

Strategic Vision & Brand Alignment - Committee

Committee is looking for:

• Big-picture thinking that aligns with mission, vision, and equity priorities

• Understanding of CSU system constraints and opportunities

• Ability to elevate brand while not ignoring institutional pain points

Strategic Vision & Brand Alignment - What I Should I Be Thinking

You should be thinking:

• “I can’t promise spin; I have to commit to truth-based storytelling.”

• “I need to show brand strategy is both defensive (protect) and offensive (grow).”

• “Differentiate CSUN through authentic, equity-driven narratives.”

Strategic Vision & Brand Alignment - General Concepts

General concepts:

• Brand as mission amplifier, not cosmetics

• Storytelling tied to tangible progress and data

• Centralized brand standards with decentralized adoption strategies

Crisis Communication & Public Trust - Committee

Committee is looking for:

• Composure under pressure

• Processes and protocols that are tested, not theoretical

• Commitment to transparency balanced with institutional protection

• Prioritize factual accuracy, accessibility, and tone sensitivity

Crisis Communication & Public Trust - What I Should Be Thinkng

You should be thinking:

• “They want to know I’ll safeguard reputation and credibility.”

• “Crisis is about preparation, speed, and cross-unit alignment.”

• “In the CSU, every statement is under public record scrutiny.”

Crisis Communication & Public Trust - General Concepts

General concepts:

• Pre-approved message frameworks and escalation charts

• Relationship-building with key stakeholders before crises

• Prioritize factual accuracy, accessibility, and tone sensitivity