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Function
reason for language being used
e.g., Emotive
Purpose
background reason for text to exist
e.g., to reinforce authority of conditions for Snapchat
Intent
underlying reason for a text to exist
e.g., protecting oneself with legal protections
Maintaining positive face needs + positive politeness strategies
Making people feel wanted, like, respected and valued as a member of a group
Politeness markers
Preferred pronoun use
Staying on topic
Cooperating + turn taking
Challenging positive face needs + how?
Making people feel unwelcomed, disliked and left out
Speaking rudely
Gossiping
Ignoring someone
Discussing inappropriate contexts or irrelevant topics
Maintaining negative face needs + negative politeness strategies
Making people feel independent, having a choice and free
Using indirect interrogatives
Using passives
Using possibility hedges (maybe)
Apologising
Challenging negative face needs + how?
Making people feel imposed and has no freedom
Imposing on someone’s time
Demanding help
Giving advice
Being incoherent, forcing effort to understand
All modal verbs
can, could, will, would, shall, should, might, must, may
Modal verbs
verbs expressing obligation, possibility, permission
How can modal verbs affect face needs?
Using ‘must’, ‘should’ will indicate obligation, not giving freedom and choice to reject
Using ‘can’ and ‘may’ will indicate possibility which will allow choice and freedom
Social distance
A psychological distance between people
People who are close = smaller social distance
People with hierarchal relationship = larger social distance
Authority
person/organisation who has the right to tell other people how to act and have power
How do imperative sentences reinforce authority and social distance?
These gives directions, commands and instructions showing that the user has more power
How does the second/third person reinforce authority and social distance?
2nd person pronoun ‘you’ indicates direct statement, additionally if paired with modals the speaker will have to listen
3rd person ‘she’ depersonalises the text and shows no connection to the listener, also using general terms
How does jargon reinforce authority and social distance
If jargon used was unfamiliar, jargon can seem more distant and formal
How does nominalisations and passive voice reinforce authority and social distance?
They depersonalise the text, removing focus from someone doing the action, changing focus to the action itself causing less humanity
How do modal verbs reinforce authority and social distance?
Modal verbs with obligation/permission gives speaker a sense of authority
Nominalisations
the process of turning verbs/adjectives into nouns
e.g., racist → racism
Reasons for using nominalisations
Focuses on the concept, not person or action
Becomes more abstract and objective, therefore less personal
Less room for responsibility or blame
Passive voice and nominalisations can make a text appear:
Neutral
Detached
Impartial
Indirect
Less threatening
Distanced
Objective
Authoritative
Expertise
having extensive knowledge in a particular topic, often knowledge other people don’t have
How does jargon affect establishing expertise?
It can demonstrate a level of expertise in their area by sounding precise and often hard to understand
How do proper nouns affect establishing expertise?
Using a proper noun shows precise knowledge in the area also showing how they are aware of different types or is important
e.g., Smartphone vs iPhone
How do nominalisations affect establishing expertise?
a verb, now a noun adds to lexical density (more information added), which makes the text sound more knowledgeable
How does the use of declarative sentences establish expertise?
Declaratives give information, showing more confidence in the information presented also seeming more factual
How does listing affect establishing expertise?
increases lexical density (increased information) allowing to show more knowledge by presenting information in a concise way
Social harmony
the idea of having society work together, supportive and having no conflict and is accepting of all people
Taboo
topics considered impolite to discuss that may upset or offend people
e.g., death
Building rapport
having a good rapport means to have a friendly relationship and get along with people
How does politeness affect social harmony, negotiating taboos, or building rapport?
using politeness markers such as ‘please’ or titles/honourifics promotes social harmony, making people feel respected
How do euphemisms affect affect social harmony, negotiating taboos, or building rapport?
using a euphemism can negotiate a taboo by using a softer word rather than a blunt word
How does Non-discriminatory language (politically correct language) affect social harmony, negotiating taboos, or building rapport?
indicating language and behaviour to avoid offence
How do pronouns affect social harmony, negotiating taboos, or building rapport?
using appropriate pronouns for people show thar you want them to feel respected and want a harmonious relationship
Public language
language that is designed to be for the public audience
Spoken discourse features: openings and closings
how the text starts and finishes, which can be formulaic - following certain patterns and expectations
Spoken discourse strategy: topic management
how a speaker manages topics, using topic shifts and is able to do a topic loop (returning to a previous topic)
Features indicating topic management
conjunctions
pauses
intonation
tempo changes
volume changes
stress
pronouns
discourse particles
Clarifying
making things clearer to understand
Manipulating
controlling people usually sneakily, can be positive or negative
Obfuscating
making things difficult to understand, hiding true meaning and avoid being direct
How does declaratives affect clarifying?
generally used to provide information, they can assist with clarifying what a text is about
How dos imperatives affect clarifying?
imperative sentences gives clear instructions, making steps of a task clearer
How do proper nouns affect clarifying?
using precise names for things can clarify what is being referred to
How do synonyms affect clarifying?
providing synonyms can help make the text more easy to understand
How does jargon affect clarifying?
by being precise by having words related to the topic
How does jargon affect obsfuscating?
when jargon is not something that everyone knows about
How does listing affect clarifying?
placing similar ideas in a list shows connections and importance
How do euphemisms affect manipulating/obsfuscating?
can negotiate taboos but to misdirect
How does doublespeak affect manipulating/obsfuscating?
to distort, disguise or reverse meanings of words
Syntactic patterning
Listing, antithesis, parellelism
Listing
presenting series of ideas that are related and connected
(e.g., I like cats, dogs and snakes)
Parellelism
repetition of grammatical structures two or more times
(e.g., work hard, stay focused)
Antithesis
two contrasting ideas near one another in parallel structures
(e.g., war and peace)
How does syntactic patterning make a text more formal?
When parallelism and antithesis is deliberately planned, the text is more formal
Coherence
how well a text can be understood; whether or not a text makes sense
What influences coherence?
Formatting - making text clearer to read
Logical ordering - clear order of information
Inference - may decrease coherence, if too many knowledge to infer and audience lacks background knowledge
Conventions - rules for a text type, audience have expectations in certain texts
Consistency - whether or not a text stays the same throughout
Cohesion
how well a text links together
Synonymy and antonymy
Synonymy: using synonyms to connect ideas
Antonymy: using antonyms to contrast ideas and provide comparisons
Hyponymy and hypernymy
Hyponyms is apart of a larger vocabulary set to reinforce a message while hypernymy is above hyponymy
e.g., Hypernymy → Flower
Hyponymy → Rose
Collocation
pairs or group of words that typically go together
e.g., Cookies and Milk
Repetition
repeating key words or phrases to reinforce a message
Ellipsis
deleting unnecessary words to avoid repteition when the context makes it clear on what is meant
Substitution
a general word is substituted for a more specific one to avoid repetition
Conjunctions
sets up relationships between clauses
Adverbials affecting cohesion
creates cohesion by adding detail to a verb or a clause or by linking one clause or sentence to another
Anaphoric reference
the pronoun comes after the referent
Cataphoric reference
the referent coming after the pronoun
Deictics
words or phrases that cannot be understood without further contextual information
Clefting
converting simple sentences into complex sentences to maximise understanding through linking new and old information
e.g., “Sarah helped Phillip” → “IT WAS Sarah who helped Phillip”
Information flow
the order of constructing sentences, including end and front focus
End focus
Where new information is given at the end and then becomes old information at the next sentence
Front focus
placing adverbial or prepositional phrase infront of a sentence instead of a subject to have more interest abd suspense
e.g., SUDDENLY, the band began to play
Language features more likely to lower formality
Connected speech processes
Idioms
Initialisms
Shortenings
Sentence fragments
Slang
Taboo language
Swearing
Dysphemisms
Emoticons + emojis
Non-standard punctuation
Purpose + intent of informal language: Intimacy
a close affectionate, possibly loving relationship with another person
More likely to:
Have exclusive language
Use slang
Write using non-standard spelling
Write using emojis
Use nicknames
Celebrities and fans
Purpose + intent of informal language: Solidarity
working together to achieve a goal, having a shared responsibility
More likely:
Have exclusive language
Use jargon
Non-standard language
Use of hashtags
Purpose + intent of informal language: Equality
being equal in social class, level of respect
More likely:
Have exclusive language
Swear
Non-standard language
Write emojis
Using nicknames
Can be advertisements
Swearing types
Expletive - emotive reaction
Abuse/insult
In-group solidarity marker
Stylistic swearing
Dysphemistic language
Opposite of euphemisms, deliberately confrontational, harmful
Slang
type of language that is bound by time and age or generation
Colloquial language
informal language
e.g., ‘wanna’
Idioms
specific type of colloquialism, expressed with no meaning or logical
Linguistic innovation
Creativity
Making up words or expressions
Playing with language
Can be used with word formation processes
Algospeak
refers to coded language and euphemisms used on social media to avoid having content removed or filtered by algorithm
Openings and Closings (Spoken discourse features)
How we start and finish a spoken text, often follow an expected pattern
Adjacency pairs (Spoken discourse features)
Pairs of utterance that go together including:
Initiating utterance
response
feedback
e.g., greetings or farewells, questions and answers
Minimal responses/backchanneling
process of showing someone that you are listening without attempting to take over the conversation
e.g., ‘uh-huh’ or ‘yeah’
Overlapping speech
Indicated by [ ] in a transcript
Can either be positive or negative:
Collaborating (positive)
Interrupting (negative)
Discourse particles/markers
Has no grammatical meaning in a sentence, can be removed and mean the same thing.
They can show feelings or intentions of the speaker, reducing distance, hedge or showing uncertainty
e.g., ‘like’ , ‘so’
Non Fluency features
Pauses: indicated by (…), can be spontaneous or unplanned, or deliberate
Filled pauses: includes ‘uhm' or ‘er’, indicates uncertainty
False starts: begins an utterance, realising incorrect so restarts utterance
Repetition: when a speaker restarts the phoneme, word not deliberately
Repairs: when a speaker fixes a word or utterance that was said incorrectly
Topic managements
Topic shift: changing topic
Topic loop: going back to previous topic
Turn-taking
Taking the floor: taking turn in the conversation
Holding the floor: continuing to speak when it is your turn
Passing the floor: giving someone else the opportunity to speak
Code-switching
using more than one language within the same conversation or text
Assimilation
when a sound changes to become more similar to neighbouring sound in word/phrase
Vowel Reduction
not stressing the vowel sounds
Elision
merging together sounds
e.g., ‘dunno’
Insertion
adding a phoneme
e.g., ath a lete
Alliteration
words starting with the same phoneme
e.g., Peppa Pig
Assonance
repetition of vowel sounds
e.g., pee pee
Consonance
repetition of consonant phonemes
e.g., beeS treeS
Onomatopoeia
words representing sounds
e.g., squawk