Includes content involving Rhetorical Appeals, Syntax, Diction, etc.
Speaker
The writer/author/person(s) who creates the text
Audience
The intended receivers/listeners of the text
Message
The content of the text
Context
The time, place, and āclimateā in which the text occurs
Exigence
Intersection of Speaker & Message; the stimulus for the text
Purpose
Intersection of Speaker & Audience; the goal outcome/reaction of the text
Genre
Intersection of Message & Audience; the method in which the subject is presented to the audience
Ethos (Credibility)
using the ācharacterā of a person to alter the audienceās frame of mind
Pathos (Emotion)
Emotional appeal to get people to do/believe something
Logos (Logic)
Using data, statistics, or common sense to convince an audience
Diction
Word choice
Denotative
explicit definition; as stated in dictionary
Connotative
associated meaning with a word
Syntax
sentence types
Declarative
sentences that state facts
Imperative
commands or sentences that give orders or requests
Exclamative
sentences that express a strong feeling or emotion
Interrogative
questions or sentences that ask for an answer
Esoteric (adj.)
understood by a group of people with a specialized knowledge/interest
Colloquial (adj.)
non-formal or nonliterary language; used in ordinary conversation
Trite (adj.)
of little importance; lacking originality or freshness
Jargon (n.)
special words or expressions used by those in a particular profession
Pedantic (adj.)
excessively concerned with minor details or displaying academic prowess
Sanguine (adj.)
positive in difficult situations
Jubilant (adj.)
feeling or expressing great happiness
Vexed (adj.)
frustrated; (of a situation) difficult or problematic
Provincial (adj.)
concerning the regions outside the capital city of a country
Grotesque (adj.)
comically ugly or distorted
Idiomatic (adj.)
using expressions natural to a native speaker
Homespun (adj.)
simple or unsophisticated
Insipid (adj.)
lacking flavor
Amicable (adj.)
having a spirit of friendliness
Jovial (adj.)
cheerful and friendly
Virile (adj.)
having strength, energy, and a strong sex drive (typically used of a man)
Obtuse (adj.)
slow to understand
Vulgar (adj.)
coarse and rude; lacking sophistication or class
Obscure (adj.)
unknown or uncertain
Neologistic (adj.)
a new word, usage, or expression
Exultant (adj.)
triumphantly happy
Vivacious (adj.)
lively and animated
Serene (adj.)
calm, peaceful, tranquil
Admonitory (adj.)
giving or conveying a warning or reprimand
Discursive (adj.)
going from subject to subject
Lyrical (adj.)
expressing emotions in an imaginative way
Apathetic (adj.)
showing or feeling no interest
Foreboding (adj.)
feeling like something bad will happen
Belligerent (adj.)
hostile or aggressive
Quarrelsome (adj.)
prone to getting into disputes
Dubious (adj.)
hesitant or doubtful
Allusive (adj.)
suggestive reference rather than explicit mention
Evocative (adj.)
bringing strong images to mind
Naive (adj.)
lack of experience
Dejected (adj.)
sad and depressed
Somber (adj.)
gloomy
Condemnatory (adj.)
expressing strong disapproval
Amiable (adj.)
displaying a friendly or pleasant manner
Sardonic (adj.)
grimly mocking
Candid (adj.)
straightforward
Frank (adj.)
Synonym for candid; straightforward
Nostalgic (adj.)
evoking affection for the past
Dispirited (adj.)
Synonym for dejected; sad or depressed
Mortified (adj.)
feeling embarrassed, ashamed, humilated
Factious (adj.)
dividing; relating to the state of a faction
Exuberant (adj.)
filled with excitement
Stark (adj.)
bare in appearance
Blunt (adj.)
direct
Sublime (adj.)
inspiring, admirable
Reminiscent (adj.)
tending to remind one of something
Benevolent (adj.)
well meaning and kindly
Keen (adj.)
highly developed sense
Reverent (adj.)
showing deep respect
Patriotic (adj.)
showing love for oneās country
Contemplative (adj.)
prolonged thought
Melancholy (n.)
feeling of deep sadness
Condescending (adj.)
feeling of patronizing superiority
Apprehensive (adj.)
fearful of something bad happening
Calculating (adj.)
acting in a scheming way
Scholarly (adj.)
relating to serious academic study
Authoritative (adj.)
(of a tone or person) commanding and self-confident
Solemn (adj.)
serious
Sensuous (adj.)
affecting the senses rather than intellect