Music Video Key Knowledge
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6 Terms
1
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* visual stimulation to a song
* gives more context/meaning to a song
* marketing for the artist
* escapism
* gives more info about the artist
* promotion of both artist and song
* **build an artist’s star image/brand**
* gives more context/meaning to a song
* marketing for the artist
* escapism
* gives more info about the artist
* promotion of both artist and song
* **build an artist’s star image/brand**
What is the purpose of a music video?
2
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celebrities are commodities, only valuable when marketed correctly and they need to be:
* \
* \
What is Dyer’s Star Theory?
3
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Coined by Henry Jenkins, it describes lots of media platforms converged into one to make things easily accessible and spreadable e.g. a camera and a contacts book all on a phone
What is technological convergence?
4
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How much do Spotify artists get per 1 stream?
5
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A story tends to start with an equilibrium, go into a disequilibrium and then have a new equilibrium and this tends to happen in music videos
How could we apply Todorov’s Narrative Theory?
6
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One way to build a story is to use binary opposites which music videos tend to do to simplify their story
How could we apply Levi-Strauss’ Binary Opposition Theory?
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