PSYCH 1375 EXAM 3 - REDUCING STEREOTYPING AND PREJUDICE

Negation Training

saying no and meaning it to modify automatic racial attitudes

Intergroup Contact

increased contact between groups can increase or decrease prejudice

1. conformity hypothesis testing

   1. look for outgroups to confirm expectations

2. social dominance orientation and fixed pie fallacy

   1. any competitive element increases prejudice between groups

3. negative contact

   1. increases prejudice no matter what

Allport’s 4 Key Variables to Reduce Intergroup Prejudice

1. equal status between groups

2. shared common goals and cooperation

3. contact as individuals

4. support of authorities, laws, or customs

Contact Mechanisms

greater knowledge about outgroup reduced stereotyping

Concentrated Disconfirmation (subcategory)

when one individual doesn’t match a stereotype so they are viewed as an exception instead of someone that changes an already established stereotype

Dispersed Disconfirmation

when lots of people mostly fit one stereotype but each show a small contradiction causing the proposed stereotype to slightly shift

Common Ingroup Identity

transforms perceptions of group boundaries to include outgroup members into an in group (us vs. them becomes we)

Consequences of Common Ingroup Identity

• traditional in/outgroup prejudices

• superordinate group or cross categorization

  • strengthens prejudices towards shared outgroups

Self Regulation

developing automatic control over stereotype activation requires motivation and ability

Flipped Discrimination

awareness→desire for cognitive consistency→attention and reflection

Reduction in Implicit Race Bias Study

• long terms reduction

• increased awareness of bias

• motivated people showed greatest reduction

Coca Cola Case Study

• MLK jr. wins nobel peace prize

• no responses to dinner invited for integrated event

• coke ceo clocks that tea and threatens ATL business men

Social Norms

information about other people’s beliefs

• avoid ostracism

• influence attitudes

Loving v. Virginia

• legalized interracial marriage

• public support skyrockets from 25 to 80%

• same for gay marriage

• institutions can shift perceptions of social norms