M8 - M11: Performance, Issue-Baased, Self-Reported, and Behavioral Metrics

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101 Terms

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In collecting task time, we need to log the start and end time of performing a task.
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Task success
It is the most widely used performance metric.
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Another way to analyze usability issue is to get the number of issues per participant should decrease per design iteration.
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Social desirability bias is a tendency to provide more positive feedback in person or on the phone.
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We do not need to identify the phenomenon like being happy because it is already obvious and common to us.
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Giving partial points to participants in completing their tasks is under binary success.
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Efficiency
Defining the when is the start and end of action are under what performance metrics.
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Different moderators will also influence the issues that are observed.
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Ease of use gives participant a reference for good and bad design before performing a task.
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Capturing brain signals allows us to understand cognitive behavior during interaction.
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Efficiency
It is the amount of effort required to complete a task.
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Performance metrics are used to determine the magnitude of a specific usability issue.
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Issues can also be analyzed at a task level.
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Post-study ratings are the most common way to collect self-reported data.
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We do not need to operationalize the identified phenomenon for human behavior.
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The level of success considers how close the participant is in completing their task.
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errors
Incorrect action on the part of the user.
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Low severity
It results in annoyance or frustration but does not lead to task failure.
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Likert scale allows the participant to rate a statement based on the level of agreement he or she experienced.
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Microexpressions are facial expressions that occur within 1/25th of a second.
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Learnability measurement is important in a continuous learning setup.
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Task success
It measures how effectively users are able to complete a given set of tasks.
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Bias on participant exists since they have different level of knowledge, one issue from a participant may not be an issue to another.
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Design a sampling technique
Getting several participants to be observe is under \_______________.

Validate

Define/operationalize the phenomenon

Design a sampling technique

Identify the phenomenon
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The most common way to analyze and present binary success rates is by individual task.
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High severity is any issue that directly leads to task failure.
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Self-reported measures are measures in which respondents are asked to report directly on their own behaviors, beliefs, attitudes, or intentions.
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The oral method is the easiest method for quick ratings.
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Validating collected behavioral metrics can be changeling for biometrics.
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Observers may have different observations.
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EFFICIENCY
\__________________ can be a ratio of task completion rate to mean time on task
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Binary success is appropriate to use when the success of the product depends on users completing a task or a set of tasks.
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LOW GRANULARITY
It is good for examining the overall design or organization but not good for specifics.
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HIGH GRANULARITY
It is good for identifying very specific problems but not good for big picture thinking.
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EASE OF USE
It is the most common type of post-task ratings.
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Behaviors can be verbal and non-verbal.
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NONVERBAL BEHAVIORS ARE HARDER
Verbal behaviors are harder to observe that non-verbal.
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It is a best practice not only to report issues but also the findings.\
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To analyze self-reported data, we can assign numeric value and compute for its average.
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We cannot user self-report to assess specific attributes on the product.
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We can analyze behaviors base on the participant comments.
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Another common way of looking at binary success is by user or type of user.
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AUTOMATED STUDIES
Collecting a verbatim comment is to require the participant to provide a comment at the conclusion of each task.
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We do not need rules in turning off or on the clock in measuring time on task.
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We can simply examine each issue and then categorize it into a type of issue.
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ORAL
It is the easiest method for quick ratings.
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OPEN ENDED
Assessing a product by asking the participant on what you like most do is an example of \____________.
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Capturing brain signals allows us to understand cognitive behavior during interaction.
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Microexpressions are facial expressions that occur within 1/25th of a second.
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Trial is a test of the performance, qualities, or suitability of someone or something.
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Issues should be specific and actionable.
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Not everyone believes in severity ratings.
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Not all behavior can be captured by our naked eye, with this, we need tools to be able to capture them.
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Post-task ratings are the most common way to collect self-reported data.
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Task failure and error might look the same.
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LOW GRANULARITY
It is good for identifying very specific problems but not good for big picture thinking.

High granularity

Impact on user experience

Low granularity

Multidimensional
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Making a survey anonymous may avoid bias in self-reported metrics.
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Checking whether certain details stood out is an example of awareness and comprehension.
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These facial expressions are universal, meaning they occur on everyone around the world.
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Levels of Success
The participant receives some value from partially completing a task.
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High severity
Any issue that directly leads to task failure.
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The Likert scale involves presenting pairs of bipolar, or opposite, adjectives at either end of a series of scales.
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Expectation Measure
This type of post-task ratings assesses the participants whether how easy or difficult a task is in comparison to how they thought it is.
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To collect behavioral metrics, first we need to identify the phenomenon.
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45179
45179
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Binary success is the simplest and most common way of measuring task success.
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Usability issues are used to improve the product.
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Usability magnitude estimation
It gives the participant a reference to the good and bad design before performing a task.
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Post-task
Collecting data after each task may help us determine problematic tasks and parts of the product.
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Verbal behaviors are harder to observe that non-verbal.
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Learnability is a test of the performance, qualities, or suitability of someone or something.
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A large impact on user experience and many users experiencing the problem will lead to medium severity.
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To avoid bias, the person collecting self-report can also be the test monitor.
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Checking whether certain details stood out is an example of awareness and usefulness.
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Motion is one of the behaviors that need to have equipment while to capture.
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An error opportunity is basically a chance to make a mistake.
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One of the ways to analyze the usability issue is to count the frequency of unique issues.
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Oral
One of its disadvantages is that the observer must take notes.

Rating Scale

Online

Written

Oral
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We may user self-report to assess specific attributes on the product.
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FALSE

LIKERT
Semantic differential allows the participant to rate a statement based on the level of agreement he or she experienced.
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Asking the participant if he or she is aware of a certain functionality about the product is an example of awareness and usefulness.
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Body language can also show the behavior of a participant towards the product.
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response bias
It is a tendency to provide more positive feedback in person or on the phone.
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Anyone who uses technology interacts with some type of interface to accomplish his or her goal.
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A small impact on user experience with few users experiencing the problem will give us low severity ratings.
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One of the issues in considering time data is when do you need to report all tasks or just the successful ones.
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You should measure errors when an error will result in significant loss of efficiency.
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MEDIUM SEVERITY
Low severity of user experience contributes but does not directly prevent failure.
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Granularity
It pertains to how detailed an issue is.
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After-scenario questionnaire
It is answered by the participant after a certain situation.
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Not all behavior can be captured by our naked eye, with this, we need tools to be able to capture them.
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To measure efficiency, we need to identify the actions to be measured.
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According to task bias, the nature of the prototype or product you are evaluating has a huge impact on your findings.
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Brain signals can be observed by our naked eye.
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Time on task
It measures the time it takes to perform a task.
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real issue
If a problem is likely to be repeatable with a larger population, then it is considered as \______________.
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Not seeing something that should be noticed is an example of an issue.
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The semantic differential technique involves presenting pairs of bipolar, or opposite, adjectives at either end of a series of scales.
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Sampling allows you to choose the number of your participant.
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In levels of success, the participant is either will complete a task successfully or not.