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Normative social influence
Influence to conform to the positive expectations of others.
Dispositional attribution
Attributing behavior to internal factors, such as personality traits.
Informational social influence
Influencing others when individuals are uncertain about their own opinions.
Situational attribution
Attributing behavior to external factors, such as the environment.
Persuasion
The act of convincing others to believe or do something.
Explanatory style
The way individuals explain events and experiences.
Optimistic explanatory style
A tendency to attribute positive events to internal, permanent causes.
Pessimistic explanatory style
A tendency to attribute negative events to internal, permanent causes.
Central route persuasion
Persuasion that involves careful and thoughtful consideration of the messages content.
Peripheral route persuasion
Persuasion that involves superficial cues rather than the actual content.
Actor/observer bias
The tendency to attribute one's own actions to situational factors and others' actions to dispositional factors.
Halo effect
The tendency for an impression created in one area to influence opinion in another area.
Fundamental attribution error
The tendency to overemphasize dispositional factors in explaining others' behavior.
Self-serving bias
The tendency to attribute successes to internal factors and failures to external factors.
Internal locus of control
The belief that one controls their own destiny and outcomes.
External locus of control
The belief that outside forces determine fate.
Conformity
Aligning one's attitudes, beliefs, and behaviors to be consistent with others.
Obedience
Compliance with the commands or orders of an authority figure.
Mere exposure effect
The phenomenon where people develop a preference for things merely because they are exposed to them repeatedly.
Collectivism
A cultural value that emphasizes the importance of the group over the individual.
Self-fulfilling prophecy
The phenomenon where a belief or expectation brings about its own fulfillment.
Multiculturalism
The presence of, or support for, multiple cultural traditions within a society.
Social comparison
Evaluating oneself in relation to others.
Group polarization
The tendency for group discussions to amplify the dominant position of group members.
Upward social comparison
Comparing oneself to others who are perceived to be better.
Groupthink
A situation where groups make faulty decisions due to a desire for harmony.
Downward social comparison
Comparing oneself to others who are perceived to be worse off.
Diffusion of responsibility
A phenomenon where individuals feel less responsible for their actions when in a group.
Relative deprivation
The perception that one is worse off relative to those with whom one compares oneself.
Social loafing
The tendency for individuals to put in less effort when working in a group.
Stereotype
A widely held but fixed and oversimplified image or idea of a particular type of person.
Deindividuation
The loss of self-awareness in groups, often resulting in behavior that is not typical of the individual.
Cognitive load
The total amount of mental effort being used in the working memory.
Social facilitation
The improved performance on tasks in the presence of others.
Prejudice
A preconceived opinion or judgment about a person or group that is not based on reason or actual experience.
False consensus effect
The tendency to overestimate the extent to which others share our beliefs.
Discrimination
Unjust treatment of different categories of people, often based on race, age or sex.
Superordinate goals
Shared goals that override differences among people and require their cooperation.
Implicit attitudes
Unconscious beliefs or feelings toward objects or people.
Social traps
Situations where individuals or groups are drawn into behavior that is harmful for all.
Just-world phenomenon
The belief that the world is fair and people get what they deserve.
Industrial-organizational (I/O) psychology
The scientific study of human behavior in organizations and the workplace.
Out-group homogeneity bias
The perception that members of an out-group are more similar to each other than they really are.
Burnout
A state of emotional, physical, and mental exhaustion caused by prolonged and excessive stress.
In-group bias
The tendency to favor one's own group over others.
Altruism
Selfless concern for the well-being of others.
Ethnocentrism
Evaluating other cultures based on the standards of one's own culture.
Prosocial behavior
Intentional actions aimed at helping others.
Belief perseverance
The tendency to hold on to one's beliefs even when faced with contrary evidence.
Social debt
The obligation to repay others for past favors or kindness.
Confirmation bias
The tendency to seek out or interpret information in a way that confirms one's preexisting beliefs.
Social reciprocity norm
The expectation that people will respond favorably to each other by returning benefits for benefits.
Cognitive dissonance
The mental discomfort experienced when one's beliefs are inconsistent with their actions.
Social responsibility norm
The expectation that people will help those dependent upon them.
Social norms
Rules or standards of behavior deemed acceptable in a group or society.
Bystander effect
The tendency for individuals to be less likely to help a victim when other people are present.
Social Influence theory
A theory that explains how individuals' thoughts and behaviors are influenced by the presence of others.
Situational variables
Factors in the environment that can influence behavior.
Attentional variables
Variables that affect the focus of attention in social situations.