BTEC Level 3 Business - Developing a Marketing Campaign

This set of flashcards covers key terminology and concepts related to marketing principles, campaign development, market analysis, and strategic planning as outlined in the lecture notes.

Marketing Principles

Identifying needs, promoting products, pricing, distributing, and creating brand awareness.

Market Segmentation

The process of dividing a broader target market into subsets of consumers with common needs.

SWOT Analysis

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business.

PESTLE Analysis

A framework used to analyze external factors affecting a business: Political, Economic, Social, Technological, Legal, and Environmental.

Primary Research

Data collected firsthand by the researcher, such as surveys, interviews, or observations.

Secondary Research

Data that has already been collected by other sources, such as reports and studies.

Quantitative Data

Data that can be quantified and analyzed statistically.

Qualitative Data

Data that provides insights and understanding of underlying reasons and motivations.

Unique Selling Point (USP)

The distinct feature that makes a product different and attractive to consumers.

Brand Awareness

The extent to which consumers recognize and remember a brand.

Budgetary Constraints

Limits on the financial resources available for a marketing campaign.

Market Intelligence

The information necessary to make informed marketing decisions and strategies.

Consumer Trends

Patterns and changes in consumer preferences and buying behavior.

Ethical Considerations

The principles guiding the choices made during marketing campaigns to ensure integrity and responsibility.

Marketing Mix

The combination of product, price, place, and promotion strategies used to reach the target market.

Content of the Marketing Message

The core information and value proposition that a marketing campaign communicates to its audience.