Interviews

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6 Terms

1

Structured interviews

  • Formal/spoken questionnaire, involved face-to-face or over-the-phone delivery of a questionnaire

  • interview schedule, a pre-set list of questions

  • Limited list of possible answers

  • Positivists prefer as there is a measurable objective, takes a scientific approach, standardised methods, obtain quantitative data, identify patterns and produce generalisations and cause-and-effect statements, reliable, fairly large scale, representative - lack validity

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2

Advantages

  • Reliability

  • Representativeness

  • Cost

  • Interviewer-interviewee

  • Limited interviewer effect

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3

Disadvanatages

  • lack of validity

  • Reliability

  • Cost

  • Sensitive issues

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4

Unstructured interviews

  • • Ask mainly open-ended questions, with no fixed set of questions to be asked of every respondent.

  • • Produce qualitative data because the interviewee can respond in words that are meaningful to them.

  • • Are guided as much by the interviewee as by the interviewer.

  • • Are informal and free-flowing, and more normal than a structured interview - more like a guided conversation.

  • • Build a stronger relationship between researcher and research subject.

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5

Advantages

  • Validity

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6

Disadvantages

  • Validity

  • Lack of reliability

  • Lack of representativeness

  • Unsuitable for sensitive issues

  • Cost

  • Relevance

  • Group interviews

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