Marketing Mix

Marketing Mix

Mode, means, or tool used by the entrepreneur to position the product in the target market, efficiently and effectively delivering it to consumers

Product

Good - anything that can be offered in a market for acquisition, use, or consumption that might satisfy a need or want.

Actual product

Design, brand name, and packaging that deliver the core benefit to the customer

Augmented Product

Rounds of the three levels of product, built around the core value and the actual product.

Convenience products

Low-cost items with little differentiation between brands.

Shopping product

Consumer products and services that the customer compares carefully on suitability, quality, price, and style.

Specialty products

Seeking the one specific product

Unsought products

Bought out of a sense of fear or danger.

Industrial Products

Purchased for further processing or for use in conducting a business

Service

Form of product that consist of activities, benefits, or satisfactions offered for sale.

Style

appearance of the product

Design

contributes to product’s usefulness and looks

Intangibility

services can’t be seen, tasted, felt, heard, or smelled before they are purchased

Inseparability

services can’t be separated from their providers.

Variability

service quality depends on who provides it as well as when, where, and how it is provided.

Perishability

services can’t be stored for later sale or use.