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Representation
The way individuals, groups, or ideas are portrayed in a text.
Stereotype
An oversimplified, fixed image of a group or idea.
Subversion
The act of undermining or challenging a dominant stereotype or expectation.
Marginalisation
The portrayal of a group as being pushed to the edges of society or silenced.
Cultural identity
The values, beliefs, and customs that shape a group's shared sense of self.
Intersectionality
How different aspects of identity (e.g. race, gender, class, sexuality) overlap and influence experience.
Power dynamics
The relationships of control, authority, or inequality between groups or individuals.
Assimilation
The pressure or act of conforming to dominant cultural norms.
Preferred reading
The intended message or viewpoint the creators want the audience to accept.
Negotiated reading
A partially accepting, partially critical interpretation by the viewer.
Oppositional reading
A viewer's rejection of the intended message.
Emotional appeal
How a text uses emotional content (e.g., injustice, humour, conflict) to influence viewer response.
Empathy
The act of helping the viewer relate to or feel for a character or group.
Normalisation
Presenting something (e.g., a belief, identity, or stereotype) as typical or expected.
Symbolism
When objects, characters, or settings represent larger ideas.
Framing
How a shot is composed to emphasise a character's role or power.
Camera angle
The perspective from which a scene is shot (e.g. low angle = power, high angle = vulnerability).
Lighting
Use of brightness/shadows to create mood or influence audience perception.
Dialogue
What characters say and how it reflects identity, values, or social tensions.
Costume & makeup
How appearance is used to signal class, culture, beliefs, or mood.
Setting
The location or environment used to reflect social, political, or cultural ideas.
Juxtaposition
Placing contrasting ideas side by side to highlight difference or tension.
Characterisation
How characters are developed and what this reveals about values or groups.
Conflict
A struggle that reveals character traits or social tensions (internal or external).
Motivation
The underlying reasons for a character's behaviour or choices.
Transformation
When a character undergoes change, often linked to a theme or viewer impact.
Perspective
Whose point of view is privileged in the narrative, and why.