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Alpha bias
exaggerates the difference between males and females
Examples of alpha biases
Psychodynamic approach
Sexual selection (relationshios)
Beta bias
ignores, minimises the differences between men and women
Examples of beta bias
Diagnosis of schizophrenia
Kohlberg’s moral development (forensics)
Androcentrism
when a male-centered veiwpoint is adopted - if a male only sample is used, this behaviour is judged as normal, female behaviour can therefore be seen as abnormal or pathologised
Culture
a way of life for a group of people
Ethnocentrism
belief that your own cultural group is superior to other cultural groups
Examples of ethnocentrism
The strange situation
Diagnosis of schizophrenia
The chitling test of intelligence
example of a culturally biased test that tends to favour African Americans
Cultural relativism
norms, value, ethics and morals can only be meaningful and understood within specific social and cultural contexts
Examples of cultural relativism
Strange situation
Deviation from social norms
Conformity and obedience
Etic analysis
looks at behaviour from outside of a culture and attempts to describe those behaviours that are universal
Emic analysis
looks at behaviour from inside a culture and identifies features that are specific to that culture
What does Berry (1989) argue
that psychology takes an etic approach because it says that theories/research is universal when in fact those theories have come about through an emic approach with research in a single culture