ENGLISH BUSINESS

Price at which one currency can buy another

Exchange rate

General increase in prices

Inflation rate

who are right age to work

Labour force

Low taxes to encourage business activity

tax incentives

Official rules / regulations / paperwork

Government bureaucracy

Total value of goods and services produced in a country

GDP (Gross Domestic Product)

Percentage of people without jobs

Unemployment rate

Money from overseas

Foreign investment

Difference in value between a country’s imports and exports

Balance of trade

estimate of how much money comes in and how much is spent

cash flow forecast

definition of why company exists

mission statement

the people you want to sell your product to

target group

accounts which show income and expenditure

profit and loss account / income statement

the money you expect to get back on the amount you invested

return on investment

promotion

khuyến mãi

satisfy

thỏa mãn

personal selling

bán hàng trực tiếp

the tendency to always buy a particular brand→ staying with a particular brand

Brand loyalty

the ideas and beliefs people have about a brand

Brand image

using an existing name on other types of product

Brand stretching

how familiar people are with a brand

Brand awareness

the name given to a product by the company that makes it

Brand name

the introduction of a product to the market

Product launch

the length of time people continue to buy a product

Product life cycle

the set of products made by a company

Product range

when products are used in films or TV programmes

Product placement

the use of a well-known person to advertise products

Product endorsement

slice → segment

phân đoạn, phân khúc

identified to be of interest → targeted

được xác định là có liên quan

reply → respond

đáp lại

chance selection → random sample

lựa chọn ngẫu nhiên

poll → survey

khảo sát

results → findings

kết quả

typical → representative

đại diện

feelings and opinions → attitudes

thái độ

see → perceive

nhận thức

who are similar in some way → with shared characteristics

có cùng đặc điểm

Often the last item in a meeting.

any other business

Often the first item in a meeting, concerning people who cannot be present.

apologies for absence

A way of reaching agreement in which each side concedes or gives up something.

compromise

.The situation in which most or all of the people at a meeting agree about something.

consensus( thống nhất, nhất trí)

To move off the subject and start talking about something else.

to digress

A written record distributed to participants after a meeting.

minutes

Interest rate

Cost of borrowing money

an agreement that settles an argument when both sides reduce their demand in order to agree

compromise

something which is accepted or given up by one side in order to end a disagreement

concessioN

an offer responding to someone else's offer

counter-proposal

an individual item or element in a negotiation

deal point

to delay making (or to forget to make) a decision about something

to leave something hanging

a description of a possible event in the future.

scenario

a useful piece of information or advice.

tip

an agreement that settles an argument when people reduce their demands in order to agree.

compromise

an exchange involving giving up one thing to get something else.

trade-off

an individual item or element in a negotiation.

deal point

an offer responding to somebody else’s offer.

counter-proposal

fixed limits within which something can or must happen or be done.

parameters

to delay making (or to forget to make) a decision about something.

to leave something hanging

to temporarily ignore or not think about a particular fact.

to set something aside

something which is accepted or given up by one side in order to end a

concession

Money owed by one person or organization to another person or organization.

Debt

A period of time when business activity decreases because the economy is doing badly.

recession

The difference between the selling price of a product and the cost of producing it.

gross profit

A place where the company shares are bought and sold.

stock market

Money which people or organizations put into a business to make a profit.

investment

Equal parts into which the capital or ownership of a company is divided.

shares