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Stereotype Transmission - Lyons & Kashima (2001)
When people pass along stories or information, stereotype-consistent details are more likely to be retained and shared, while inconsistent details tend to be dropped. This shows how communication chains help preserve and reinforce shared stereotypes over time.
Stereotype Transmission & Content
Stories become more stereotypical as they are passed on due to cognitive and social processes (establishing common ground).
Linguistic Abstraction (Semin & Fiedler, 1988)
The Linguistic Category Model explains how language varies in abstraction when describing behavior. It includes a hierarchy from concrete to abstract:
Descriptive Action Verb – specific behavior (e.g., "she hits")
Interpretive Action Verb – general behavior interpretation (e.g., "she hurts")
State Verb – internal state (e.g., "she hates")
Adjective – trait attribution (e.g., "she is aggressive")
More abstract language (e.g., adjectives) tends to reinforce stereotypes and suggests permanence.
Linguistic Intergroup Bias
Maass and colleagues found that the way we describe behaviors of in-group and out-group members can reinforce stereotypes—specifically through levels of language abstraction.
In-group members (people we identify with):
Positive behaviors are described using abstract language (e.g., "She is generous") — suggesting the behavior reflects a stable, positive trait.
Negative behaviors are described with concrete language (e.g., "She hit someone") — implying it was just a one-time action, not who they are.
Out-group members (people we see as "other"):
Negative behaviors are described using abstract language (e.g., "He is violent") — implying a fixed negative trait.
Positive behaviors are described with concrete language (e.g., "He helped a person") — suggesting it was a one-off event.
Stereotype Threat
Stereotype threat occurs when individuals are aware that a negative stereotype about their social group might apply to them in a particular situation. This awareness creates stress and anxiety, which can actually undermine performance and lead them to confirm the stereotype—even if it's not true.(Logel et al., 2009; Steele, 1997; Steele, Spencer, & Aronson, 2002).
Steele & Aronson (1995)
Examined performance on an intellectual ability test among Black and White participants
Black students underperformed compared to White students only in the stereotype threat condition (when the test was framed as measuring ability).
When the test was presented as non-diagnostic, Black and White students performed equally well.
Spencer, Steele & Quinn (1999)
Examined stereotype threat in women in STEM. Showed females performed worse when the test was described as diagnostic of gender differences.
Stereotype Threat - Process (Schmader, Johns, & Forbes, 2008)
Stereotype Activation – Awareness of a negative group stereotype
Physiological Stress – Bodily stress response reduces cognitive resources
Self-Monitoring – Over-focus on behavior and performance
Thought Suppression – Attempts to block anxiety/stereotype thoughts use up working memory
Performance Decrements – The combined effects impair task performance
Preventing Stereotype Threat
Atereotype threat can be reduced through strategies that target perception, coping, and context:
Reduce Perceived Threat
Emphasize individual traits (individuation)
Highlight multiple identities (e.g., student, athlete, friend)
Strengthen Coping
Use self-affirmation (reflecting on personal values)
Practice mindfulness to reduce anxiety and increase focus
Create Identity-Safe Environments
Foster inclusive, supportive settings where all identities feel respected and valued
Sherman et al. (2013)
Countering stereotype threat on Latino American middle school students’ performance in academic tests through value affirmation.
Self-Affirmation
May buffer against stereotype threat.
Summary of Stereotypes Lecture
Communication plays a role in stereotype formation and maintenance. Linguistic intergroup bias perpetuates stereotypes. Stereotype threat negatively affects performance but can be counter-acted.