quantam fisics

advertising

a form of non-personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets

adjacent colors

colors that are located next to each other on the color wheel and share the same undertones; also known as analogous colors

color wheel

a circular illustration of the relationship between colors

complementary colors

colors that are opposites on the color wheel and are used to create high contrast

consumer promotions

sales strategies that encourage customers and prospects to buy a product or service

coupons

certificates that entitle customers to discounts on goods and services

direct marketing

a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

display

the visual and artistic aspects of presenting a product to a target group of customers

fixtures

permanent or movable store furnishings that hold and display merchandise

focal point

an area in a display that attracts attention first, above all else

formal balance

when a large item is placed on one side of a display, a similarly large item should be placed on the other side

incentives

products earned or given away through contests, sweepstakes, and rebates

informal balance

the placement of several small items with one large item within a display

institutional promotion

advertising designed to create a favorable image for a company and foster goodwill in the marketplace

integrated marketing communications (IMC)

the coordination and integration of all marketing communication tools, avenues and sources in a company into a seamless program designed to maximize impact on customers (and other stakeholders)

Interactive kiosk

an interactive point-of-sale purchase display that is free-standing, full-service retail location

kiosks

point-of-purchase display that is a stand-alone structure

loyalty marketing program

a marketing tactic that rewards customers by offering incentives for repeat purchases, such as a frequent flyer

marquee

an architectural canopy that extends over a store's entrance

news release

an announcement that is sent by a business or organization to media outlets

point-of-purchase displays

POPs; a sales promotion device; manufactured units with bold graphics and signage that hold, display, or dispense products

premiums

low-cost items given to consumers at a discount or for free

product promotion

a promotional method used by businesses to convince prospects to select their goods, or services instead of competitor's brands

promotion

decisions about advertising, personal selling, sales promotion, and public relations used to attract customers

promotional mix

a combination of strategies and a cost effective allocation of resources used to reach a company's promotional goals

promotional tie-ins

sales promotional arrangements between one or more retailers or manufacturers; also known as cross-promotion and cross-selling campaigns

proportion

the relationship between and among objects in a display

props

items or physical objects that hold the merchandise on display or support the display setting

public relations

activities that help an organization influence a target audience

publicity

news or newsworthy information about a company, product, or person brought to the public's attention

pull policy

a process that directs promotion towards consumers

push policy

a manufacturer uses a mix of personal selling, advertising, and buying discounts, to promote to large retailers that sell its products

sales promotion

all marketing activities other than personal selling, advertising, and public relations that are used to stimulate purchasing and sales

social media

electronic media that allows people with similar interests to participate in a social network

store layout

the ways that stores use floor space to facilitate and promote sales and serve customers

storefront

the exterior of a business that includes a store's sign or logo, marquee, outdoor lighting, banners, planters, awnings, windows, the exterior design, ambiance, landscaping, and lighting of the building

trade promotions

sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers

triadic colors

three colors that are equally spaced on the color wheel

visual merchandising

coordinating the physical elements in a place of business to project the right image to customers