person-situation controversy
a debate in psychology that questions whether one’s personality or situation explains one’s behavior
social psychology
the scientific study of how we think about, influence, and relate to one another
culture
the set of ideas, beliefs, behaviors, attitudes, and traditions that exist within groups of people, large or small
individualism
priority to personal wants and needs over the group’s
collectivism
focus on priorities of the group and not the individual
social norms
the general cultural rules of how people are expected to act in a situation, group, or society
social role
the part people play as members of any group. with each role, your behavior changes to meet your and everyone’s expectations of that role
gender role
a set of expectations held by society about the way which people are to behave based on gender
social script
the specific steps you are expected to carry out in a particular situation base on the culture
reciprocal determinism
a person’s behavior is influenced by their thoughts, which are influenced by their environment, which is influenced by their behavior, in a cycle
conformity
adjusting one’s behavior or thinking to match those of others, whether it’s right or wrong. matching is not the ame as being directly persuaded or told by others
asch effect
a form of conformity in which a group majority influences individual judgments
normative social influence
change your behavior/thinking to match others even if you know they are wrong because you want to fit in
individual social influence
change your behavior/thinking to match because you think they know what is correct better than you
compliance
being directly persuaded by a group/ person who doesn’t have control over you, to do something they want you to do
have no control, but persuades you
commitment/ consistency
we’re more likely to be persuaded to do something if we have already agreed to do it in some way, especially if we communicate this to others
foot in the door
get someone to do a large request by first doing a small request
goal gradient theory
we are more likely to keep working towards a big long-term goal if we break it up into smaller short term goals
low balling
after offering someone a low price, after thy have agreed and started purchase process, raise the price by adding fees
reciprocity
we’re more likely to be persuaded to do something if someone has already done something for us
door in the face
get someone to do something you want by first making a large request, then they reject you and feel bad. then you ask for something smaller and they feel like you’ve done them a favor by lowering your request so they reciprocate by saying yes
authority/credibility
we’re more likely to be persuaded if the person asking seems credible, even if their credibility isn’t directly related to what they’re asking about
social proof/ consensus
more likely to be persuaded to do something if it seems like others are doing it, especially if the others seem similar to us
likeability
more likely to be persuaded to do something if the person asking is pleasant, friendly, and praises or values us
scarcity
more likely to be persuaded to do something if it seems like the thing we are being offered seems to be limited/running out soon
obedience
when you change your opinions, judgments, or actions because someone who has some power or control over you told you to, even if you don’t agree with it
social categorization
classifying people into groups based on similar characteristics
social comparison
judging an individual or group in relation to another individual or group
social identity theory
our self-esteem is influenced by how we feel about the groups we identify with. thus, we compare our groups with other groups, seek ways to make our group look good and other groups look bad
in-group
the groups we identify with tend to view as positive, diverse, superior. pay more attention go good things, maybe even overlook bad things
out-group
the group(s) we donut’s identify with tend to view as homogeneous and inferior.
minimal group paradigm
it takes very little to feel like you’re a part of an in group with others. once you do, you tend to feel positively towards your in group and negatively towards each out group
other race effect
recall faces of one’s race more accurately than the faces of others
stereotype
an over generalized belief about a particular group (large or small) or people
prejudice
negative and unjustified attitudes that are directed towards people who belong to a social group
discrimination
the actions, usually negative, towards an individual or group of people, especially on the basis of sex, race, social class, etc.
grain of truth hypothesis
one experience with an individual can cause that experience to be generalized to a group of similar people
social distance
the feeling you have of how much you can relate to and understand another person, group, or culture. not actual physical distance
scapegoat theory
tendency to blame another person or group (usually unfairly) for one’s own problems, a process that often results in feelings of prejudice toward the person or group that one is blaming.
just-world phenomenon
the tendency to believe that people get what they deserve. this can result in prejudice towards peoples and groups
ethnocentrism
the belief that your society, group, or culture is superior to all others
social trap (prisoner’s dilemma)
a short term gain for oneself or one’s group that ultimately causes a loss for others and then even ally a loss for oneself or a group
anchoring bias
first impression, tendency to rely too much of the first information or impression we receive when judging something
confirmation bias
focused on proving ourselves right than wrong, tendency to only pay attention to information that supports one’s prior judgments
attitudes
feeling, often influenced by our beliefs, that predispose to respond in a particular way to objects, people, and events
false consensus effect
the tendency to overestimate the extent to which others share our beliefs and behaviors, believes everyone else thinks the same thing
halo effect
the tendency for positive/negative impressions of a person, thing, or organization in one criteria to positively/ negatively influence one’s impression of that person, thing, or organization in another criteria
ie. someone’s attractive → better personality
attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s disposition (circumstance or personality)
fundamental attribution error
the tendency for observers to underestimate the situational impact and overestimate the dispositional impact
ie. a person is homeless is because they’re lazy not because of their circumstances
self serving bias
you tend to attribute your good behaviors to your personality but your bad behavior to the situation
modesty bias
attribute good behavior and success to situation and failure to personality
elaboration likelihood model of persuasion
a theory of persuasion that explains how people process stimuli differently and how these processes change attitudes and consequently, behavior
central route persuasion
being influenced by facts and logic
peripheral route persuasion
being influenced by things other than facts and logic such as appearance, expectations, biases, etc.
cognitive dissonance
a discomfort that results from either:
thought that is inconsistent with behavior or
two thoughts that conflict with each other
to resolve this, we subconsciously either:
change our though to match our behavior
change our though to match our thought
thoughts are the easiest to change
self fulfilling prophecy
a positive/negative belief that causes one to have that belief come true. you tend to behave in ways to reinforce you beliefs → comes true
stereotype threat
when a negative stereotype about the group you identify with causes you to live down to that stereotype.
at risk of confirming to negative stereotypes
altruism
unselfish regard for the welfare of others
mere exposure effect (proximity principle)
repeated exposure to someone or something tends to increase our positive feeling of that person or thing
similarity principle (matching hypothesis)
people are attracted to or more likely to help others who are like them
reward theory
we will likely pursue a relationship with or help someone if we perceive we can gain something
social exchange theory
we will likely will pursue a relationship with or help some if we perceive that:
what we get will be equal or > (gain)
what we have to put into it (effort)
expectancy value theory
we decide whether or not to help someone or pursue a relationship with someone based:
whether we think the person will want a relationship with us (expectancy)
whether we think the relationship will be worth it (value)
passionate love
an aroused state of intense positive absorption in another, usually present at the start of a relationship
companionate love
the deep affectionate attachment we feel for those with whom our lives are intertwined
self disclosure
relationships are strengthened when people reveal intimate aspects of themselves
equity theory
relationships are strengthened when people perceive that what they receive is in proportion to what they give
mirror image perceptions
mutual views often held by conflicting people about each other, such as when each side sees itself as ethical and peaceful and views the other side as evil and aggressive
aggression
behavior motivated by the intent to cause harm to another person who wishes to avoid that harm
violence
extreme subtype of aggression, a physical behavior with the intent to kill or permanently injure
frustration-aggression principle
frustration (the blocking of an attempt to achieve some goal) → anger → aggression
superordinate goals
shared goals that override differences among people and require their cooperation → cohesiveness
mutual interdependence
a condition in which two or more people must on each other to accomplish a goal that is important to each of them → cohesiveness
social facilitation
people perform certain tasks better when they are being watched, or think they’re being watched by others
social loafing
tendency for ppl in a group to exert less effort when pooling their efforts toward attaining a common goal
social inhibition
when a person restrains or alters their normal behavior when around others in a socal setting for fear of being judged or facing the disapproval of others
diffusion of responsibility
a situation where it is not clear who, if anyone, is responsible for something, therefore no one is likely to take action
bystander effect
we are less likely to help a victim in need when other people are present, because we assume someone else will help
deindividuation
the tendency for people in groups to not act like themselves but instead act like the group is acting, especially in highly energized situations
group polarization
the tendency for members of a group to start with moderate views of something but after talking a bit about it they all end up with more extreme views of that thing
group think
when people within a group become os consumed with maintaining group cohesiveness that they lose their ability to think independently and make good judgements. the group then often reaches a conclusion that everyone agrees with but don’t actually support
social contagion
the spread of behaviors, attitudes, and affect brought crowds and other types of social aggregates from one member to another