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exigence
the specific occasion-event that prompted the message to be spoken-written
purpose
why the speaker is conveying a message
audience
who is the writer speaking to
context
the circumstances surrounding the situation
writer
who is writing
message
what the author wants the audience to think or know
Ethos
shared beliefs/values
Pathos
emotions
Logos
logic
classical argument
Introduction
Narration/Statement of the
Background
Confirmation
Refutation and Concession
Conclusion/Summation
Toulmin argument
CLAIM
DATA
WARRANT
Rogerian argument
INTRODUCTION
SUMMARY OF OPPOSING VIEWS
STATEMENT OF UNDERSTANDING
STATEMENT OF YOUR POSITION
STATEMENT OF CONTEXT
STATEMENT OF BENEFITS
Evidence
facts
anecdotes
statistics
experiments
Claim
the writer’s opinion or stance on an issue (also called main idea/thesis statement)
Note 
Flashcard (25)