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digital
数字的
digital footprint, digital communication
audience
受众
who sees your message
relationship
关系
build relationships online
communication
沟通
online communication
context
语境/ 背景
affects formality
register
语域/正式程度
level of formality
tone
语气
attitude in a message
nuance
细微差距
small differences in meaning
subtext
潜台词 / 隐含意义
hidden meaning
empathy
同理心
understanding others’ feelings
perspective
视角
point of view
identity
身份
online identity
profile
个人资料
online profile
footprint
足迹
digital footprint
platform
平台
e.g., TikTok, YouTube
interaction
互动
online interaction
misinterpretation
误解
misunderstanding a message
intention
意图
purpose behind a message
sincerity
真诚
being genuine
sarcasm
讽刺
often hard to detect in text
politeness
礼貌
online etiquette
convention
惯例/常规
common online habits
evolve
演变/发展
how language/social media changes
responsible
负责任的
responsible digital citizen
influencer
网红/影响者
person who affects others’ buying/thinking
follower
粉丝/关注者
subscribes to an influencer’s content
content
内容
information in a video or post
post on
发布在……上
post on Instagram
upload to
上传到……
upload to YouTube
share with
与……分享
share with followers
popular with
受……欢迎
popular with teenagers
vlog
视频博客
video blog; “vlog style”
onetomany
一对多
one creator → many viewers
twoway street
双向互动
interactive, conversational
social proof
社会认同
“If I like them, I trust their message”
bias
偏见
onesided view
subtext
潜台词
hidden meaning behind a message
Rule of Three
三的法则
repeating an idea three times to be memorable
counterargument
反驳/对立观点
the “they say” part of an argument
zero conditional
零条件句
if/when + present simple → present simple
post on
发布在……上
post on multiple platforms
upload to
上传到……
upload a video to a site
connect with
与……连接
connect with your followers
communicate with
与……交流
communicate with each other online
care about
关心
care about the impact of your words