Social perception

Social Psychology

Social perception

Involves the perception of people and the perception of self

Basic principles of social perception (1)

Selection - focused on appearance or one aspect of behaviour.

Basic principles of social perception (2)

Organisation - a complete and coherent impression of someone is made.

Basic principles of social perception (3)

Influence - stereotyping, assumptions without evidence

Stereotype content model

Predicts stereotypes based on warmth (knowledge of intent) and competence (knowledge of competence) of the group.