MKTG 396 1.2 Marketing Requires marketing Mix Decisions

The 4 Ps which comprise the controllable set of activities which a firm uses to respond to the wants of its target markets.

Marketing Mix

A part of the marketing mix concerned with making a good and/or service which consumers would be willing to buy due to its value.

Product

A part of the marketing mix which considers everything which the buyer must give up(money, time, energy, etc) to gain the product.

Price

A part of the marketing mix concerning the activities required to get the product from the manufacturer to the consumer.

Place

A part of the marketing mix concerning the informing and persuasion tactics used to get a customer to buy a product.

Promotion

A form of marketing where a business sells goods to a consumer.

B2C(Business-Consumer) Marketing

A form of marketing where a business sells goods to another business.

B2B(Business-Business) Marketing

A form of marketing where a consumer sells goods to another consumer.

C2C(Consumer-Consumer) Marketing

A marketing tactic where content is distributed via online and mobile technology.

Social Media