Type Chapters 4 & 5 Quiz

Type has the power to make or break a job. Every typeface has a distinct _____ and conveys a different mood, message, or feeling.

personality

The first and foremost step in selecting a typeface is knowing your ______.

goals

As a designer, your primary responsibility is to _____ the client using your design and problem-solving skills. It is not to make their job into your own personal award-winning design statement.

serve

Every job requires a different _____.

approach

To focus your design goals and subsequently identify the most appropriate typefaces for a job, start by identifying the age, interests, attention span, and other ______ of your audience.

demographics

Different ______ attract a different audience -- both overtly and subliminally.

typefaces

Before beginning your typeface exploration, it is important to know its intended type _______ range.

size

For some jobs, you might want to consider the use of a font family or _____ that words for both text and display.

system

While some fonts can be adapted to a broad range of sizes with the help of a bit of tracking or kerning, others will either become hard to read or lose the defining _______ they were initially hosen for.

characteristics

The color of the type against its intended _____ should also be taken into consideration when selecting a typeface, especially with text type.

background

The legibility of a typeface is related to the characteristics inherent in its design, including its x-height, character shapes, width, stroke contrast, the size of its counters, serifs or lack thereof, and weight, all of which relate to the ability to _______ one letter from another.

distinguish

_______ is related to how the type is arranged.

readability

Factors affecting type's readability include type size, line spacing, line length, alignment, letterspacing, and word _____.

spacing

When selecting a typeface for print, take into consideration the kind of ______ or surface it will be printing on.

paper

Different papers, surfaces, and finishes take _____ differently, and can alter the appearance of the type, making it appear heavier or lighter, and in some cases, start to break it up entirely.

ink

Make sure you take into consideration the intended printing _____, and what effect it will have on the type -- especially the thin strokes and counters.

method

If the type is to be used in a _______, low resolution environment (such as the web), be sure to try it out to see how it performs before making your final selection.

nonprint

A well-designed typeface will have _______ design characteristics throughout.

consistent

_______ refers to the ease with which the characters, words, and design as a whole can be read.

legibility

A typeface that is well ______ is neither too tight nor too open at its intended size range, and, most importantly, has optically even spacing between characters throughout the design.

spaced

The right amount of word spacing allows a typestyle to be read easily without the words either running together or being separated by oversized white spaces that interrupt the color and reduce the overall _____ of the design.

readability

Even a typeface that is spaced properly has character combinations that are too open to too tight. These character pairs should be adjusted by the type designer in the actual font with the creation of ___ ____.

kern pairs

The color and texture of a typeface is the overall grayness, or ____, of a block of type.

density

There are two main categories of ____: text and display.

type

Text type is designed to be legible and _____ at small sizes. This usually implies fairly clean, consistent, uncomplicated design features; more open spacing than a display face; and thin strokes that hold up at smaller sizes.

readable

Display type, on the other hand, can forgo the extreme legibility and readability needed for _____ blocks of text for a stronger personality, elaborate and more expressive shapes, and a more stylish look.

long

The members of type super families and systems usually have the same basic skeletal _____ but with different finishing details, enabling them to work well together.

structure

Script and _______ typefaces are often used for invitations, announcements, headlines, and initial letters; handwriting fonts are great for informal correspondence as well as for ads, brochures, websites, and even motion graphics requiring a more personal, informal look.

calligraphic

T or F. Some jobs require the kind of text treatment and interpretation that cannot be achieved with an existing font.

True

Sometimes a design project cries out for a solution that either blends type with _____ or creates an illustrative image with type in order to get a concept across in a strong, nonverbal way.

illustration

Combine typefaces when you want to visually emphasize or separate a thought, phrase, or text. A common _____ is to use two or more faces that are very close in style, weight, or appearance, creating a subtle disturbance that detracts from the cohesiveness of the design.

mistake

A common place to change typefaces is when going from _____ (or display type) to text.

headline

T or F. A tried and true practice when combining type is to mix a serif with a sans serif.

True

T or F. Combining a heavier with a lighter typestyle or wright is not a successful pairing.

False

Pairing typefaces of varying widths can create a powerful _____ when done thoughtfully.

contrast

A _______ typeface, such as a script, calligraphic, or handwriting font, or any display design that oozes personality, combines best with a more neutral face, oftentimes a sans.

decorative

One of the safest ways to combine typefaces is by using a type ____ _____ or system that contains different variations on a theme, so to speak.

super family

T or F. Staying within the same typeface family can create smart pairings that support an effective typographic hierarchy while maintaining a consistent tone and personality.

True

Do start with a few _____ typefaces and type families with all of the features you require (small caps, oldstyle figures, swashes, fractions, etc.) and learn how to use them well.

basic

Do consider how your type will look at the ____ you are planning to use it.

size

Do leave _____ space.

white

Do consider ______ issues when selecting text type.

production

Don't "______ to fit."

set

Don't tint type with delicate thin strokes; it might break up when ______.

reproduced

Don't ______ your type with the features available in your design software.

distort

Don't let the way a typeface looks on a proof from your personal _______ be the deciding factor in your selection, as it can look much heavier than the actual printed piece.

printer

One of the preliminary steps in designing and laying out a page is ______ the type.

formatting

The primary consideration when setting text is usually _______.

readability

Assuming you select a font that was designed and intended for smaller settings, the average range for text settings is somewhere between ____ and ____ point and sometimes up to 14 point.

8, 12

The _______ of a font affects its legibility and will make different typefaces look larger or smaller at the same point size.

x-height

The ______ of the text should also be considered, as well as any constraints on the column width and depth, such as a preexisting grid or template.

length

Display, or _____, type is primarily meant to catch the eye quickly and draw the reader into the text.

headline

You should try different sizes of display typefaces and see what looks best and what _______ and complements the rest of your layout.

balances

Line length and point size are interrelated, as line length should be somewhat determined by the point size in order to achieve maximum readability: the _____ the point size, the wider the acceptable line length.

larger

A general guide is to have in the neighborhood of ____ to ____ character per line, but there are many exceptions to this rule.

45, 75

Line ______ refers to the vertical space between lines of type. It is measured from baseline to baseline, and in print is usually measured in points.

spacing

T or F. Line spacing should never be confused with leading.

False

______ is a term from the days when type was set in metal and slugs of lead of varying thickness were inserted between the lines of metal type to add space between the lines.

Leading

Most design programs have a default line-spacing setting, called auto leading, which is around _____ percent of the point size.

120

T or F. A very basic guideline for text would be a maximum of 2 points leading (such as 12/14, or 12-point type with 14-point leading) up to 5 points.

True

______ type can, and should, generally have less leading, since as type gets larger, the negative spaces associated with line spacing appear progressively too large.

Display

T or F. All caps can be set with little or no leading.

True

Without ______ characters to worry about, all caps beg to be set tighter than mixed-case settings.

descending

Line spacing, to a certain degree, is style-based, having gone from rather open spacing in the days of metal type, to very tight spacing (both letter and line spacing) when phototype took its place, and back open again with _____ type.

digital

How you ______ your type has a huge effect on the readability and effectiveness of your piece.

align

____ _____ is the default setting in most design software, and the most common alignment for Latin-based language systems such as English.

Flush left

T or F. Flush left is the style that is most readable, primarily because it is the alignment that our eyes are most used to when reading from left to right.

True

_____ _____ text is more difficult to read since our eyes have to follow a wavering left-hand margin when they most to the next line down the column.

Flush right

In ______ text, both the right and left margins align.

justified

Justified text results in a very _____ block of copy that is sometimes desirable.

geometric

A rule of thumb for acceptable justified type is for the text to have a minimum of ____ characters per line, but this guideline varies depending upon how the copy flows, the overall length of words in the text, and the desired hyphenation preferences and settings.

65

_____ _____ alignment style can be very effective when used for short blocks of copy, such as titles and headlines, subheads, invitations, announcements, posters, and of course, poetry.

Centered type

Text that wraps around an illustration, photo, diagram, pull quote, or other graphic element is referred to as ____ - _____ text.

wrap around

_____ type is arranged in a particular shape for purely aesthetic reasons - it might be in random, geometric shapes or in the shape of an object.

Contoured

An ______ is a graphic technique used to create a visual separation of thoughts between paragraphs.

indent

T or F. The indent is often omitted in the first paragraph of a page or a section, as there really is no need to separate the beginning of the text from anything other than another paragraph, but this is more a matter of style than correctness.

True

A novel approach is indenting a paragraph's first line or two or three deeper than the usual indent -- even to a depth of ____ the column width.

half

______ indent is actually the opposite of an indent in that the first line hangs out to the left of the paragraph into the margin.

Hanging

T or F. When using a dingbat, the size of the dingbat and the space around it is essential to the success of the treatment.

True

The practice of ____ paragraphs with an extra line space instead of an indent is often successfully and appropriately used in correspondence (both in e-mail and print), in short pieces such as advertisements and introductory copy, and on the web.

separating