ENTR 101 FINAL- SWEET

What does he mean by high concept and high touch?

High concept = ability to create artistic and emotional beauty (detect patterns and opportunities)

High touch = ability to empathize, understand subtleties of human interaction (find joy in self and bring it out in others)

Proof of High Concept and High Touch

1. medical schools now have narrative medicine (some study painting, others pretend to be a patient for a night)

2. Demand for MFA's is increasing in corporate contexts

4. EQ is becoming more popular

5. Money and meaning- as baby boomers age, they trend toward Right brained values

Characteristics of Liquid Networks

1. they are densely populated

2. they are plastic-moldable

Why are hunches important for innovation?

- exploratory in nature

- help us experiment with truth

- help us tinker with the adjacent possible

- move us toward more developed ideas

The nature of hunches

-come into the world half-baked

-missing hunch is living as a hunch in someone else's mind

-based on empirical data

-emerge from observed patterns

-require incubation, perculation, and time to collide with other relevant hunches

-defies our desire for quick fixes and instant gratification

-defies our sense of "Eureka"!

Hunches need hunches

or bunch of hunches = ......

innovation

What does the Kolbe A Index test?

Tests conation (what is your instinctual way of doing things)

Conation- all about doing, all about the will, all about drive, all about your preferred mode of action or action tendency

How does the Kolbe A Index test apply to entrepreneurship?

Two key questions:

1. What kind of entrepreneur are you?

2. How do we fit into the entrepreneurial mix? because everyone does

Kolbe is only about _____________

Strengths

Sometimes unlikely people do incredible things because they have learned to harness their strengths for _________________ ________________________.

Willful action

What are the benefits of Kolbe?

1. Framework for self understanding

2. Language for communicating value about yourself/selling yourself

3. Language for acknowledging the strengths of other

4. Guide for career choices

5. Incredibly valuable for relationships

6. imperative for entrepreneurial endeavor

What is the fact finder category?

the instinctive way we gather and share information

What is the follow through category?

the instinctive way we arrange and design

What does the quick start category mean?

the instinctive way we deal with risk and uncertainty

What does the implementation category mean?

the instinctive way we handle space and tangibles

What are the two necessities for serendipity?

-unlikely collisions

- something to anchor those discoveries

What is serendipity?

Accidental discovery of something useful or valuable.

What are the characteristics of serendipity?

-happy accident

-often a result of a cross-disciplinary engagement and exchanges

- requires an environment that promotes unlikely collisions and discoveries

-requires something to anchor those discoveries

How do we create ways for serendipity intentionally?

- go for a walk

- do a deep dive into networks of ideas

-cultivate it through technology

What does the web have to do with serendipity?

-web as a serendipity engine

-web is the new architecture of serendipity

- search had become the critical agent of innovation (two kinds of searches: exploratory and targeted)

What are the six senses of the conceptual age?

1. Design and function

2. Story and argument

3. symphony and focus

4. Empathy and logic

5. Play and seriousness

6. Meaning and accumulation

Design is a classic __________________ aptitude

wholeminded

Design =

utility + significance

Why is design essential?

-more accessible than ever before

-more critical to businesses than ever before

-design can impact and change the world

-elegance and functional simplicity can be tied to value proposition

-aesthetics matter-attractive things work better (thats why I get all them ladies)

Who was Braun Razors?

His ten principles of good design:

1. innovative

2. makes a product useful

3. aesthetic

4. makes product understandable

5. unobtrusive

6. honest

7. long-lasting

8. thorough

9. environmentally friendly

10. as little design as possible

What does the 'democratization of design' mean?

more people have opportunities to design

Who is the new breed?

the founder who is also a designer (i.e. Steve Jobs)

What are the types of design?

-user experience design (UX)

-interactive design (UI)

-graphic design

-brand design

-industrial design

-product design

-packaging design

-information design

-business design

-process/system design

-market design

-value proposition design

What is good design?

-result oriented

-user-oriented

-experience-oriented

-inspiring

What does CRAPify mean?

Contrast

Repetition

Alignment

Proximity

What is the business model canvas?

-visual depiction of component parts of a business or organization

-flexible,scalable working model that encourages creativity and adaptability

-shared language to describe business models with: similar characteristics, similar arrangements of business model components, or similar behaviors

-shared language for visualizing, assessing, and changing business models

People use the BMC to:

-grasp essence of company or organization

-expose all the moving parts of a business and how they work together

-brings focus to both the current and desired state

- understand the systematic nature of the organization

-identify potential gaps or missing pieces

-identify strengths or weaknesses

-identify opportunities and zones of potential

BMC has two uses

1. descriptive use

2. prescriptive use

Design + Story =

a powerful combo

What is Pink's take on story?

1. we are wired for story

2. story is context enriched by emotion

3. stories are how we remember

4. story exists where high concept and high touch intersect

What is the relationship between stories and entrepreneurship?

-stories help entrepreneurs communicate

-they help us market and sell

-connect us with customers and prospects on multiple levels

-they help us collaborate

-they help us envision and strategize

-we are our stories

-get good at telling your story!

Symphony is about _________________ __________________

seeing relationships

Symphony/seeing relationships include:

1. the boundary crosser (mindset for multi-disciplinary work)

2. the inventor (unlikely mashups, conceptual blending)

3. the metaphor maker (understanding something in terms of something else- ex. George de Mestral the velcro inventor)

What is the big picture of symphony?

-seeing relationships is important

-see relationships between relationships

-symphony is a key characteristic of an entrepreneur

What is empathy?

the ability to put yourself in someone else's shoes and sense intuitively what that person is feeling (NOT sympathy)

What is the difference between sympathy and empathy?

sympathy= feeling for

empathy= feeling with

What is play?

- in business, it is a serious subject

- play is an conceptual age aptitude that takes us beyond the boring and ordinary

-play is inherently creative

What is the relationship between joy and humor?

-humor represents many aspects of sophisticated thinking

- humor requires right-brain abilities

- laughter leads to greater creativity

Who was Lee Deforest?

He laid claim to the invention of the Audion vacuum tube---- awarded patent. "I didn't know why it worked... it just did."

Who was Spencer Silver?

organic chemist trying to make glue accidentally made sticky notes

Who was Wilson Greatbatch?

was trying to record animal heartbeats, grabbed the wrong part, and accidentally made the pacemaker

What are the ten principles of error in innovation?

1. quantity can lead to quality

2. error creates a path that leads you out of comfortable assumptions

3. being right keeps you in place. being wrong forces you to explore

4. ready fire aim as a key approach to innovation

5. do not dismiss error and anomaly too quickly

6. recognize that your presuppositions may be wrong

7. there is a generative power.... (did not write down the rest. oops.)

8. we need to be open to intentionally introducing chaotic/erroneous elements at times to stimulate accurate innovation

9. we need a hermeneutic that accepts error as valid and desirable data

10. fail faster and cheaper

What does the pursuit of meaning require?

knowing what your strengths are and deploying them in the service of something much bigger than yourself.

What is exaptation?

When something is developed for a specific use, but it is then hijacked for a completely different function

Who was Johannes Gutenberg?

Inventor of the printing press- from taking the idea of the winepress

What does exaptation assume?

intelligent choice

The web promotes innovation through borrowing and adapting ____________ and ____________

technology; ideas

Who was Tim Berners Lee?

created the world wide web by first trying to create a platform for sharing academic documents

Where does exaptation thrive?

liquid networks and broad, weak-tie networks

What are the implications of exaptation?

1. be eclectic

2. take interest in other disciplines

3. look for analogy and possibilities of exaptation

4. what if we applied this to this?

5. meet and rub shoulders with innovators and entrepreneurs

6. resist privatization and isolation

7. embrace the web as a source of innovation

What is essential to the process of innovation?

building platforms

Hello! I glazed over a bit, so make sure to look at your notes!

Good luck!!!

phoenix memo

-hunches arise out of patterns

-shows the dynamic of the slow hunch

-on its own, would not have been enough to prevent 9/11

-hunches that don't connect are doomed to stay hunches

the nature of hunches

-best hunches are often SLOW

-need incubation, percolation, and TIME

Implication of the slow hunch for entrepreneurs

-become a keen observer in your space

-look for pain, problems

-keep a list of hunches, not just business ideas

-become a curator of hunches, and let them collide with other hunches

Networks and hunches

-web and cities: info flows easily along unpredictable paths

-hunches need networks to combine with other hunches

-liquid networks provide a kind of "dating service" for promising hunches

Kolbe A Index: 2 key questions

1. what kind of entrepreneur are you?

2. how do you fit into the entrepreneurial mix?

conation

action derived from instinct, purposeful striving, or volition

-not what you CAN or CAN'T do, but what you NEED to do

FACT FINDER

-how we gather info

-entr: research and specify

FOLLOW THROUGH

-how we design systems and processes

-entr: classify and organize

QUICK START

-how we deal with risk and uncertainty

-entr: play, remix, experiment on the fly

IMPLEMENTOR

-how we do with space and tangibles

-entr: build

Otto Loewi

-father of modern neuroscience

-idea came to him in a dream

How do we create environments that foster serendipitous collisions?

1. go for a walk

2. do a deep dive into networks of ideas

3/ cultivate it through technology

good design is

-results oriented

-user oriented

-experience oriented

-inspired AND inspiring

-entrepreneurial

CRAPify

-Contrast

-Repetition

-Alignment

-Proximity

Pleasant life vs. good life

-pleasant life: positive emotions about past, present, future

-good life: harnessing your"signature strengths" to achieve gratification in various areas of your life

-pursuit of meaning rises above these two

exaptation

-biological: a trait is optimized for a specific use, but the trait gets hijacked for a different function (e.g. bird feathers: warmth and flight)

-innovation theory: an invention or innovation is created for a specific use, get co-opted for a completely different reason