SPACECAT

Speaker

• Who?

• What do we know/not know about them?

• What persona do they convey?

Purpose

• What does the speaker try to convince the audience to do?

• Not the message itself

• to + verb (infinitive form)

Audience

• Who is the intended recipient of the message?

• What does the speaker assume about the audience?

• How does it impact what they say/how they say it?

Context

• What place/time was the text produced in?

• What are the biggest issues on the speakers mind that they directly/indirectly address?

Exigence

• What conversations/events motivated the speaker to address the subject?

• Context is all the time, but usually an event is exigence

Choices

• Compositional techniques and rhetorical devices that the author uses to enrich their writing

• Why does the writer make a choice?

• How does choice create tone, affect the audience, and imply the author’s persona/purpose?

Appeals

• Ethics/credibility (ethos)

• Emotion (pathos)

• Logic/reason (logos)

• Effects of choices

Ethos

• Conveying experience

• Demonstrates the audience’s ethics

Pathos

• Invokes productive feelings

Logos

• Logically correct argument

Tone

• What is the author’s attitude towards the subject matter at different places in the text?

• How can you tell their attitude?

  • Where does the tone shift?

SPACE

• About the text

• Rhetorical situation

• Who, what, when, and why

CAT

• Helps create/strengthen aspects of the tax

• How

Rhetorical analysis

Seeing how CAT changes/amplifies//informs/creates aspects of SPACE

Red flags

• This creates a powerful feeling…

• This makes a large impact…

• This creates meaning/underlines the message…