Liberating private enterprise from any restrictions imposed by the government, no matter the social cost, eliminating price controls, total freedom of movement for capital, goods, and services, reduction of wages, deunionizing, no workers’ rights, cut expenditure for social services, deregulation (environmental concerns, worker’s safety), privatization - selling off state owned services to private investors (schools, hospitals, public space), eliminating the concept of “public good” and replacing it with “personal responsibility”