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Ad Hominem
An argument based on the failings of an adversary rather than on the merits of the case; a logical fallacy that involves a personal attack
Allusion
A brief, usually indirect reference to a person, place, or event--real or fictional("it's like the Titanic all over again")
Anaphora
The repetition of the same word or phrase at the beginning of successive clauses or verses
Antithesis
The juxtaposition of contrasting ideas in balanced phrases
Appeal to Authority
A fallacy in which a speaker or writer seeks to persuade not by giving evidence but by appealing to the respect people have for a famous person or institution. Argument-a course of reasoning aimed at demonstrating truth or falsehood
Colloquial
Characteristic of writing that seeks the effect of informal spoken language as distinct from formal or literary English
Concession
An argumentative strategy by which a speaker or writer acknowledges the validity of an opponent's point
Connotation
The emotional implications and associations a word may carry
Deduction
A method of reasoning in which a conclusion follows necessarily from the stated premises
Diction
The choice and use of words in speech or writing or a way of speaking, usually assessed in terms of prevailing standards of pronunciation and elocution
Epiphora/Epistrophe
The repetition of a word or phrase at the end of several clauses
Extended Metaphor
A comparison between two unlike things that continues throughout a series of sentences in a paragraph or lines in a poem
Fallacy
An error in reasoning that renders an argument invalid
False Dilemma
A fallacy of oversimplification that offers a limited number of options(usually two) when in fact more options are available
Figurative Language
Language in which figures of speech(such as metaphors, simile, and hyperbole) freely occur
Hasty Generalization
A fallacy in which a conclusion is not logically justified by sufficient or unbiased evidence
Hyperbole
A figure of speech in which exaggeration is used for emphasis of effect; an extravagant statement
Imagery
Vivid descriptive language that appeals to one or more of the senses
Induction
A method of reasoning by which a rhetor collects a number of instances and forms a generalization that is meant to apply to all instances
Irony
The use of words to convey the opposite idea of their literal meaning. A statement or situation where the meaning is directly contradicted by the appearance or presentation of the idea
Juxtaposition
Placing dissimilar items, descriptions, or ideas close together or side-by-side, especially for comparison or contrast
Narrative
A rhetorical strategy that recounts a sequence of events, usually in chronological order
Oxymoron
A figure of speech in which incongruous or contradictory terms appear side by side
Parallelism
The similarity of structure in a pair or series of related words, phrases, or clauses(he came, he saw, he conquered)
Point of view
The perspective from which a speaker or writer tells a story or presents information
Refutation
The part of the writing wherein a speaker or writer anticipates and counters opposing points of view
Repetition
An instance of using a word, phrase, or clause more than once in a short passage--dwelling on a point
Rhetorical Question
A question asked merely for effect with no answer expected
Style
Narrowly interpreted as those figures that ornament speech or writing; broadly, as representing a manifestation of the person speaking or writing
Symbol
A person, place, action, or thing that(by association, resemblance, or convention) represents something other than itself