Qualitative Data

Qualitative Data

It is about attributes and properties; information that can't actually be measured. It is concerned with the data that is observable in terms of smell, appearance, taste, feel, texture, gender, nationality and so on and is represented either in a verbal/narrative format.

Nominal data

involves naming/ identifying a thing without assigning it to an implicit or natural value or rank

Ordinal data

involves some kind of order or scale (such as low to high or high to

low) relationship among the variable’s observations.

Focus Group

It is an open discussion group of about 6- 8 participants led by a neutral moderator or facilitator.

Observation

It is the process of gathering open-ended, firsthand information by observing an object or a phenomenon in a certain way.

Interview

It is a purposeful discussion between two (2) or more people by asking questions directly from respondents, either face-to- face or by telephone.

Archival Materials

This involves materials such as newspapers.