Chapter 6: The Politics of Public Opinion

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A set of vocabulary flashcards covering key concepts in political socialization, public opinion, political ideology, and related terms, designed to aid in exam preparation.

Last updated 8:51 PM on 9/30/25
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16 Terms

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Political Culture

A common set of beliefs and values shared by Americans, including majority rules, minority rights, equality, private property, individual freedoms, compromise, and limited government.

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Majority Rule

The principle that the governance is according to the expressed preferences of the majority, typically defined as 50% plus one.

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Minority Rights

Guarantees of rights to individuals and groups that are not part of the majority, ensuring protection from the tyranny of the majority.

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Social Capital

The networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit, as introduced by Robert Putnam.

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Political Socialization

The process through which citizens acquire a sense of political identity, influenced by various agents such as family, schools, and mass media.

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Agents of Socialization

The individuals, groups, and institutions that influence personal attitudes, beliefs, and behaviors regarding politics.

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Public Opinion

A collection of shared attitudes of many different people concerning political issues and public policy.

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Divisive Opinion

Public opinion that is strongly divided between two very different views.

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Polling

A method of studying public opinion that involves sampling people to gauge their attitudes, preferences, or beliefs.

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Political Ideology

A set of beliefs about politics and public policy that shapes how individuals perceive government and its functions.

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Political Spectrum

A system for classifying different political ideologies on a gradient from radical to reactionary.

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Ethnocentrism

The belief in the superiority of one’s nation or ethnic group.

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Demographics

The statistical study of populations, especially human beings, often used to predict political behavior.

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Cleavage

Large individual differences within socioeconomic and demographic categories that can influence public opinion and political behavior.

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Reinforcing Cleavage

Divisions within society that reinforce one another, making groups more homogeneous.

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Cross Cutting Cleavage

Divisions that cut across demographic categories, resulting in groups that are more heterogeneous.