Sports Marketing Flashcards

These flashcards cover key concepts, definitions, and frameworks related to sports marketing.

International Sports Marketing is the __ of sports events, teams, or athletes using sponsorships, advertising, and fan engagement.

global promotion

The two key consumer types in international sports marketing are __ and corporate consumers.

individual consumers (fans)

The main goal of sports sponsorship is to achieve __ and emotional connection with a sports audience.

brand visibility

Three types of sponsorship in sports are title sponsorship, endorsements, and __.

exclusivity deals

Consumer behavior in sports is motivated by entertainment, identity, social bonding, and __.

emotional investment

The Social Identity Theory in sports fandom states that fans adopt the identity of their favorite team as part of their __.

self-image

The Frequency Escalator is a model showing how fans move from non-involvement to __.

heavy usage (superfans)

The 5Ps of Sports Marketing are Product, Price, Place, Promotion, and __.

Public Relations

The Marketing Management Process (MMP) includes market analysis, goals, strategy, __, and evaluation.

execution

“Winners vs. Losers” in sports marketing highlights how some leagues/teams benefit more from sponsorship than others, leading to __.

inequality

“Sport for Development” refers to using sports to promote social change, education, and __.

inclusion

Canadian Tire owns SportChek, Party City, and __.

Marks

Canadian Tire’s slogan is __.

“We Are Here to Make Life in Canada Better.”

The “Women in Sports Initiative” allocates __ of its sponsor spending to women’s sports.

50%