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Data Discovery
discovering hidden relationships through—> visualization
used w/ descriptive and predictive analytics to improve departmental decisions
summary data for higher level absorption
Data Visualization:
Heat Maps
The heat map→ is like a spreadsheet whose cells are formatted with colors instead of numbers
This heat map uses 3 colors to convey info at a glance
Design Elements that lead to—>
misleading data visualizations, Non Truncated Graphs
Too many variables or too much information—>
Creating data visualizations that include too many variables or contain too much information can distract the audience from the massage or information attempting to be conveyed
Text that is NOT LEGIBLE, unnecessary gridlines, and chart elements can be distracting and deter the effectiveness of the visualization
Digital Dashboards
A style of reporting that depicts KPIs, operational or strategic information w/ intuitive and interactive displays
Custom programmed to automatically and securely pull, analyze, and display data from enterprise systems, cloud apps, data feeds, and external sources and then display the metrics
Components of dashboards are:
Design
Performance metrics
API→ application programming interface
Access
Enterprise Mashups
Combine business data and applications from multiple sources→ typically a mix of internal data and applications w/ externally sourced data to create an integrated experience
Does not require a huge investment and can be developed in hours rather than days or weeks
Does not need to ETL from data warehouse ‘
Geospatial Data and Geographic Information Systems:
Geographic Info System (GIS)
Captures, manages, analyzes, and displays multidimensional geographic data→ geospatial data
Geospatial Data and Geographic Information Systems:
Geospatial Data
Where things or people are and where they are going→ with descriptive data→ what things are like or what customer are doing