Language in Advocacies, Campaigns, & Research

LANGUAGE IN RESEARCH, CAMPAIGN, AND ADVOCACY LANGUAGE DEVICES EMPLOYED IN PERSUASION APPRECIATIVE LANGUAGE, REFLECTIVE LANGUAGE AND LANGUAGE OF INFORMATION

Language

Plays a vital role in our daily lives.

Language

Used to inform, influence, entertain, and persuade.

The Language of Research

Makes use of formal, academic, and persuasive language.

The Language of Research

Language features, grammatical rules, and other writing conventions and devices must be highly observed in writing this academic paper.

research

In ________, language greatly matters. Through language, researchers could effectively communicate valuable findings/results.

Campaign

________ is defined as a planned set of activities that people carry out to attain a certain goal or activities.

The Language of Campaign

Must aim to excite, persuade, and motivate listeners.

Advocacy

________ refers to activities that argue, plead, support, or favor a certain cause.

Advocacy

________ speech should present strong points that may either support or argue existing policies and legal mandates on specific topics or issues.

Persuasion

Conveys an appeal to the reader’s audience’s self-interest or emotions

Persuasive writing

Writing that tries to convince a reader to do something or to believe what you believe about a certain topic

Emotive language

Use of words that evoke emotions and make people feel a certain way.

Modal verbs

 The use of words that express modality or how likely something is going to happen.

Involving the readers

This establishes a connection between the author and the reader.

Rhetorical Question

Questions that are not supposed to be answered, but to illustrate a point or let the reader think.

Using scientific evidence

 Involves the use of facts, figures, or quotes from experts to highlight the writer’s authority.

Repetition

Involves repeating keywords, phrases, or ideas to appeal to readers.

Modifiers

Adjectives and adverbs used to influence how the readers feel.

Association

To link an object or idea with something liked or desired by the target.

Bandwagon

Makes the audience believe in the idea that “everyone is doing it” or “everyone likes something”.

Experts

Relying on expert advice from trusted people like professionals for things that the audience does not know.

Bribery

Used to attract readers by offering freebies or add-on to the items, or services being offered.

Fear

This technique uses words that often connote something disliked or feared.

Appreciative Language

Denotes a favorable review or assessment for what has been read or heard. It is critical evaluation of the written and spoken discourses with sensitivity to its value.

Reflective Language

It is meditative in nature, the process brings out deeply seriously thoughtful ideas.

Language of Information

A form of writing whose main purpose is to communicate or give information.