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What are the advantages of simple random sampling?
Bias free
Easy and cheap to do
Each number has a known equal chance of being selected
What are the disadvantages of simple random sampling?
Not suitable when the population size is large
Sampling frame is needed
What are the advantages of systematic sampling?
Simple and easy to use
Suitable for large sample sizes/populations
What are the disadvantages of systematic sampling?
Sampling frame is needed
Can introduce bias if sampling frame is not random
How do you carry out a simple random sample?
from your sample or population number all of the sampling units and then use a random number generator, selecting the numbers corresponding with that sampling unit.
How do you carry out a systematic sample?
Number the units in a population/sample giving you a sampling frame. Do your population size divided by sample size to give k then use a random number generator to select a number between 1 and k as a starting point. Then from that point select every k-th unit until the desired sample size is reached.
What is a very important thing to do with systematic sampling?
You have to have a random starting point, this is the only moment you might need a random number generator.
What are the advantages of stratified sampling?
Reflects the population structure
Guarantees a proportional representation of groups within the population structure
What are the disadvantages of stratified sampling?
Population must be clearly stratified into distinct strata
Selection within each stratum suffers from same problems as simple random sample.
How to carry out a stratified sample?
Identity the strata e.g. boys and girls. Then do the sample size divided by the population size. Use this value and multiply it against the sample size for each strata to determine the number of sampling units needed from each group. Then carry out a simple random sample in each group until you get to the required number.
What are the advantages of quota sampling?
Allows small sample to still be representative of a population
no sampling frame is needed
Quick, easy and inexpensive
Allows for easy comparison between different groups in a population
What are the disadvantages of quota sampling?
Non-random sampling can introduce bias
Population must be in groups, costly/inaccurate
Increasing scope of study, increases groups - time/expense
Non-responses aren’t recorded
How to carry out a quota sample?
Starts off the same as a stratified sample but instead of random sampling in each group the interviewer selects the actual sampling units to fill the quota.
Whats the advantages of opportunity sampling?
Easy to carry out
inexpensive
What are the disadvantages of opportunity sampling?
Unlikely to provide a representative sample
Highly dependent on the individual researcher
How to carry out an opportunity sample?
Interviewer selects the sampling units according to the set criteria.
what are the advantages of a census?
completely accurate result
What are the disadvantages of a census?
Time consuming
expensive
lots of data
can’t be used when destroying things is involved
Advantages of a sample
Cheaper
quicker
Less data to process
What are the disadvantages of a sample?
Data may not be accurate
Data may not be large enough to represent small subgroups.
Whats discrete quantitative data?
Numerical data that can only take specific values e.g. shoe size
Whats continuous quantitative data?
Numerical data that can take any possible decimal value