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Public opinion
citizen’s views on politics and government, provides valuable methods for lawmakers to gauge public preferences
How do we measure public opinion?
Surveys, polls, and interviews - designed to capture views of representative sample of the population
How is public opinion interpreted?
Analyzes data to understand trends/preferences/attitudes of population regarding political and social issues
Political socialization
The process by which individuals acquire their political views from their surroundings (family, media, friends, education)
Representative sample
Group of individuals selected from larger population that match characteristics of the overall population
Population
group to which you are generalizing your poll
Random sample
subset of population selected whereby each observation had an equal chance of being selected
Margin of error
Measure of the uncertainty or potential error in a survey’s result, indicating range where true value is expected to lie
Question wording
The phrasing of survey questions, which can influence responses and results - effective question wording ensures clarity and minimizes bias
Social desirability bias
respondents may answer questions in a manner that they believe will be viewed favorably by others - may lead to inaccurate or misleading results in surveys and polls
Citizen competence
if understanding of public policy is flawed, the level of political input could struggle
Mass media
sources that provide information to average citizens on a day-to-day basis
Participatory democratic theory
free from government control, intermediate between citizens and elites, forum for diverse views (watch dog)
Elite democratic theory
relatively free from government control, provide basic info to citizens for voting, unconcerned with diverse takes
Penny press
19th century practice, sold newspapers for a penny a piece to ensure the public could afford to be educated
Wire service
an organization that gathers, edits, and distributes news to subscribing media outlets
Yellow journalism
late 1800s, emphasizes sensationalization and hyperbole over facts to improve the circulation of news
Muckraking
Form of investigative journalism that exposed corruption and corporate shortcomings, like “The Jungle” exposing the meatpacking industry
Citizen journalism
Non-professionals reporting and gathering news - used to cover local events, promote accountability, and provide alternate perspectives
Federal Communications Commission (FCC)
established in 1934, regulates interstate and international communications via radio, television, etc. - ensures public safety and fair competition amongst channels
Fairness Doctrine
1949-1987, requirement for balanced coverage of both sides of political events
Equal Time Provision
Requires non-news television stations to give equal time to political candidates from each party
Nonprofit media corporations
goal is to provide high-quality, noncommercial news and entertainment broadcasting (ex. NPR, PBS)
What norms do journalists follow in coverage?
Objectivity (balance)
Neutrality (no personal takes)
Use of official sources
Accuracy
Newsworthiness
Emphasis of news stories is placed on the conflict at hand
Hypodermic model
the theory that mass media “injects” messages into the public, overassumes media’s influence
Minimal Effects Model
Media primarily serves to reinforce existing ideas within voters, not change their opinions towards other political ideologies
Agenda-setting
Media only chooses select events to discuss - doesn’t tell you what to think, but does tell you what to think about
Priming
Media associates items with emotions, connecting your political thoughts to certain events or policies
Framing
the shaping of the perception of information based on how it is presented by the media
Subtle effects model
Media does not make radical changes, but slowly changes political ideals through agenda setting and the framing of information
Open primary
Political affiliation has no impact on the party of the candidates you can vote for - only one vote based on which party you choose, but determines the final candidates for a political race
Closed primary
Only allowed to vote for candidates in the party you’re a registered voter in
Winner-takes-all election
Representation in governing party is only rewarded to candidate or party that receives most votes
Proportional allocation election
Usually multiple members of different political representations are allowed to share governing power over a population
Caucus
Local public voting in a group - shifts to a ranked-choice style selection throughout voting process
Federal Election Commission
government agency that enforces and regulates election laws, made of 6 presidential appointees (no more than 3 of same party)
Hard money
money given directly to a political candidate’s campaign - often donated by individuals or PACs
Soft money
money given to a political party for use in “party-building” operations - usually given anonymously
Citizens United vs FEC (2010)
Supreme Court invalidated spending limits on “independent” political spending - “money is speech” - money not given specifically or money given to PACs for donations
Political actions committees (PACs)
pools campaign donations to support or oppose political candidates/legislation/ballot initiatives - the electioneering arm of interest groups
Voting Paradox Equation
Decision to vote = (probability of casting vote * benefits received if preferred candidate wins) - cost associated with voting + support for democracy/civic duty
V=PB-C+D
Prospective evaluation
Voters assess candidates on promises for the future, not past performance
Retrospective evaluation
Voters choose candidates based on the results from the last 4 years under the current political party
Median voter theorem
Policies by leading democratic leaders will likely meet the political wants of the average voter’s desires
National Voter Registration Act of ‘93
AKA “motor voter law”, required states to offer voter registration in state motor vehicle agencies
Political parties
groups organized to nominate candidates and try to win political power through elections by connecting coalition groups, boost political interest, and keep elected officials accountable in their policies
Interest groups
political groups that focus around one single topic, policy, or issue
Difference between political party and interest group?
Political party provides interest aggregation, interest groups provide interest articulation
Duverger’s Law
only one of two main parties likely to win an election
Economic interest group
organized associations that advocate for policies benefiting specific economic interests (ex: labor unions, American Farm Bureau Federation)
Gerrymandering
deliberate manipulation of electoral district boundaries to benefit a certain party
Citizen/public interest group
Seek to influence public policy to promote collective good or societal values (ex: Sierra Club or AARP)
Single-issue interest group
Focus their political persuasion on one specific policy issue (ex: NRA, National Right to Life)
Disturbance Theory
theory that interest groups form due to issues within society
Free riders
individuals who consume the benefits of lobbyist groups without putting in effort to help the interest
Solidary benefits of interest groups
nonmaterial, social, and emotional rewards of membership to an interest group - ex: networking
Purposive benefits of interest groups
Satisfaction or sense of purpose members feel when in an interest group - happiness with furthering of policies and support of civic engagement
Coercion of interest groups
Applying pressure on policy makers through interest groups to further the political success of their interest
Material incentives of interest groups
Tangible rewards for involvement and membership within interest groups - ex: insurance provisions, T-shirts, magazine subscriptions
Inside game
direct, personal contact between lobbyists and government officials
Outside game
mobilizing and influencing the public to pressure government officials
Factors that determine effectiveness of interest groups
Size (freeloader issue)
Membership requirements
Organization/efficacy
Money (funding = influence)
Lobbying
Campaigning for policy support among political leaders
Electioneering
getting people to vote for political leaders that are sympathetic to their policy causes
Litigating
bringing court cases to the Supreme Court around group interests
Public awareness
Getting the public to care about issues within the interest groups
What do PACs do?
survey candidates, manage endorsements, contact voters, donate to sympathetic campaigns, advertise against opposing candidates
Pluralism
the idea that groups with shared influence can positively change the government
Iron triangle
mutually beneficial, three-way relationship between congressional committees, executive agencies (bureaucracy), and interest groups that dominates policy-making
How does the iron triangle work?
Congressional committees provide funding and support to bureaucratic agencies
Bureaucratic agencies implement policies that favor desires of interest groups
Interest groups provide electoral support by lobbying for congressional committee members