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descriptive studies
do not test specific relationships between variables; general or specific behaviors and attributes are observed and measured
factorial design
every level of one independent variable is joined with every level of others to create every combination
correlational study
shows the relationship between 2 variables; can be positive, negative, or none; strength from -1 to 1; only used to describe or predict behavior
experiment
proves a hypothesis about cause and effect
null hypothesis
a prediction of no change in dependent variable
directional hypothesis
a prediction of when the independent variable changes, the dependent variable will change
naturalistic observation
studying organisms in their natural habitat or environment without manipulating or controlling anything
lurking variable
a variable not known that may cause a response in an experiment
confounded variable
can’t tell which variable might be causing an effect in an experiment
Hawthorne effect
people change their behavior because they are being observed
quasi-experiment
all experimental processes are followed, but not with a random sample; useful for preliminary studies
significance test
a calculation that answers “how likely is it that my results occurred due to chance alone?”; accepts or rejects the tested hypothesis
P-value
the probability of being due to chance; has to be below 0.5 (5 out of 100 random)
Rene Descartes
a rationalist who developed the Mechanical-Hydraulic theory, which was wrong but came close to describing a reflex. Also believed that the mind and body are separate entities
Rene Descartes
“I think, therefore I am.”
William Wundt
founder of psychology as a science and established the first scientific laboratory to study psychology in 1879; used introspection; believed consciousness is made of basic sensations and elements
introspection
looking inward to examine one’s conscious experience and then reporting it
structuralism
focus on analyzing conscious experience in term of its fundamental structures; named by Edward Titchener
functionalism
consciousness studied according to the functions it serves, not its structures; what someone does is more important than the brain’s structure; founded by William James (the “father of American psychology’)
Gesalt psychology
developed in Germany in 1912; individuals perceive objects and patterns in whole unites and the whole is more than the sum of its parts
Sigmund Freud
a founder of psychoanalysis; rejected structuralism; people don’t consciously control their thoughts and behaviors
Carl Jung
a founder of psychoanalysis; the struggle of emotional pain was natural
Carl Jung
“There is no coming to consciousness without pain.”
behaviorism
a theoretical perspective that focuses on observable, quantifiable behavior and relationships between behavior and environmental variables; look at someone’s stimuli and responses
John B. Watson
founder of behaviorism; believed it was unscientific to look inside the mind because it can’t be directly observed
bell curve
a normal curve where most things fall near the middle and less at the edges
cultural tendency
the term for the midpoint/center of distribution; can be measured through the mean, mode, or median
percentile
the percentage of scores in a distribution below a particular score
standard deviation
measures the variability (degree of spread) of a distribution
statistical significance
a condition where the difference between the experimental and control groups is so large that it is unlikely to occur by chance alone
z-score
a standardized score with a mean of 0 and standard division of 1
descriptive statistics
describing/summarizing things you definitely know
inferential statistics
more than just describing; comparing groups, testing a hypothesis, making predictions
mode
use the ___ for describing qualitative data
mean
use the ___ for describing quantitative data that is symmetric
median
use the ___ for describing quantitative data that is skewed to be resistant to outliers