Public Relation

Public Relations

a strategic communication process that builds mutually beneficial relationships between organizations and their public

General functions of public relations

Promote a product, promote goodwill, communicate with audiences, counter negative publicity, provide advice and councel.

Written communications

news release, fact sheets, speeches, advertisements, annual reports

Verbal communication

work with the media - Proactively and reactively attempt to get an organization included in media through publicity efforts

Act as the spokeperson for an organization

Planning

Conceptualize, organize and impletmet events to position an organization favorably

Researching

Understand what the public thinks about an organization and use that information to form opinion

Fundraising

Raise money for non-profits

Monitoring

The profession requieres many different skills depending of the type of organization and its publics

Subspecialties of PR

Consumer relations, Employee relations, Government affairs Investors/finantial relations, Community relations

Consumer Relations

Connecting with and working with an organization’s users

Employee relations

the ambassors for any organization

Government affairs

Working to communicate to the various government deparments and working within the government to communicate to constituencies

Investor/finantial relations

Combining the world of finance with public relations efforts

Community relation

Connecting with and working with an organization’s community

Publicity

A broad term that refers to the publication and broadcast of news about an organization or person for which time or space was not purchased

the term is often used interchangeably with public relations but they are not the same thing