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Public Relations
a strategic communication process that builds mutually beneficial relationships between organizations and their public
General functions of public relations
Promote a product, promote goodwill, communicate with audiences, counter negative publicity, provide advice and councel.
Written communications
news release, fact sheets, speeches, advertisements, annual reports
Verbal communication
work with the media - Proactively and reactively attempt to get an organization included in media through publicity efforts
Act as the spokeperson for an organization
Planning
Conceptualize, organize and impletmet events to position an organization favorably
Researching
Understand what the public thinks about an organization and use that information to form opinion
Fundraising
Raise money for non-profits
Monitoring
The profession requieres many different skills depending of the type of organization and its publics
Subspecialties of PR
Consumer relations, Employee relations, Government affairs Investors/finantial relations, Community relations
Consumer Relations
Connecting with and working with an organization’s users
Employee relations
the ambassors for any organization
Government affairs
Working to communicate to the various government deparments and working within the government to communicate to constituencies
Investor/finantial relations
Combining the world of finance with public relations efforts
Community relation
Connecting with and working with an organization’s community
Publicity
A broad term that refers to the publication and broadcast of news about an organization or person for which time or space was not purchased
the term is often used interchangeably with public relations but they are not the same thing