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assumptions of the supply and demand model
firms are price takers
many buyers and sellers
perfect information
homogenous product
market clearing price
equilibrium price → quantity supplied = quantity demanded
disequilibrium
where supply and demand are not equal and there is excess demand or supply
surplus
excess supply
shortage
excess demand
why does excess demand lead to changes in prices
too much money chasing too few goods
sellers notice the excess demand (goods selling out)
and respond by increasing prices to maximize profit
consumers ration their demand and more sellers are incentivised to join the market
leading to a new equilibrium
why does excess supply lead to changes in price
sellers are stuck with more goods than buyers are willing to purchase
to attract buyers, sellers lower their prices
lower price attracts more buyers and removes incentives for some suppliers
functions of the price mechanism
signalling function
incentive function
rationing function
allocative function