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Population
The entire collection of items from which samples can be drawn.
Sample
Items selected at random from a population and used to test hypotheses about the population.
Experiment
The act of conducting a controlled test or investigation.
Observational Study
An experiment which observes individuals and measures variables of interest but does not attempt to influence the responses.
Variability
Can change uniformity of a data set.
Natural Variability
Variability that accounts for the fact that members of a population are simply different.
Induced Variability
Variability because we have assigned our population or sample to two or more treatment groups and then observe the variability between the groups.
Sample Variability
Variability that occurs when we take multiple samples from a population randomly.
Systematic Sampling
A method of sampling where individuals are selected at regular intervals from a sorted list.
Surveys
Collections of data from a population.
Sampling Variability
Variability due to the sample itself.
Bias in Sampling
Occurs when a sample is not representative of the population as a whole.
Controlled Test
An investigation where one or more variables are manipulated to observe the effect on another variable.
Response Variable
The variable that is measured in an experiment.
Independent Measurement
How two different people read the measurement.
Reaction Time
The time it takes for a person to respond to a stimulus.
Memory Test
An experiment where one group is allowed to sleep for 8 hours and another for 4 hours to observe differences in memory.
Political Candidate Preference
Determined by surveying multiple samples of people.
Marketing Sample
A random sample taken by a marketing company to see which major soda is preferred in the general population.
Natural Grocery Store Bias
Sampling people in a natural grocery store may introduce bias because they do not represent the population as a whole.
Data Collection
The process of gathering information from a population.
Probability Sampling Method
A type of probability sampling method in which sample members from a larger population are selected according to a random starting point but with a fixed, periodic interval.
Self-selection Bias
The problem that can result when survey respondents are allowed to decide entirely for themselves whether or not they want to participate in a survey.
Survivorship Bias
A bias that occurs when only the sample that passes the selection criteria is considered, ignoring those that failed to pass.
Randomization
The process of assigning individuals (or items) randomly to treatment groups in order to determine the effect of the treatment on the variability of the data.
Experimental Study
A study where individuals are assigned randomly to treatment groups, and the assignment is under the control of those performing the study.
Example of Self-selection Bias
In a mail-in poll about reading ability, only those who received and read the survey would likely respond, skewing results.
Example of Survivorship Bias
Studying business performances in an industry without considering failed organizations may lead to misleading positive results.
Random Assignment Importance
Random assignment is crucial to ensure that differences in outcomes are due to treatment and not pre-existing differences.
Fixed Periodic Interval
A method in sampling where after selecting a starting point, every nth member is chosen until the end of the list is reached.
Looping in Sampling
When the end of the list is reached in sampling, the count loops back to the beginning to finish the selection process.
Example of Random Assignment
Seeds divided into two groups, one receiving organic fertilizer and the other synthetic, to study growth rates.
Measurement Variability
Variability that can occur in measurements due to natural differences among subjects or items being studied.
Bias in Study Results
Results may not accurately represent the whole population if biases like self-selection or survivorship are present.
Treatment Group Assignment
The process of assigning individuals to different groups in a study to test the effects of various treatments.
Data Collection Method
The approach used to gather information from participants in a study, which can influence the validity of results.
Control in Experiments
The ability of researchers to manage how subjects are assigned to treatment groups, ensuring randomization.
Example of a Study
Exploring the relationship between a person's state of residency and their income level through random sampling.
Impact of Bias on Conclusions
Bias can lead to incorrect conclusions if the sample does not accurately represent the population being studied.
Types of Bias
Various forms of bias that can affect the validity of research findings, including self-selection and survivorship bias.